E C 0 N 0 M I C S,FORPOPOMRTUNITY,TO IMPACT ASSESSING THE ECONONIC, SOCIETAL AND CULTURAL BENEFITS OF YOUTUBE IN THE US,EfYouTube,Every day, YouTube hel ps people learn new skills, start businesses, create jobs, and enrich their lives. This study by Oxford Economics assesses the full economic, societal, and cultural impacts of the worlds most popular video- hosting website in the US, combining sophisticated survey techniques and economic modeling. Around one billion hours of YouTube videos are w
