企业营销案例解析,BUSINESS,Synergistically utilize technically sound portals with frictionless chains. Dramatically customize empowered networks rather than goal-opportunities.,Conten ts,价格策略,服务策略,产品策略,案例总结,BUSINESS,01.价格策略,Synergistically utilize technically sound portals with frictionless chains. Dramatically customize empowered networks rather than goal-opportunities.,银行通过降低信用卡这种商品的价格来吸引顾客。顾客用于购买信用卡服务的价格构成包括发卡费、信用卡年费、转账手续费、透支利息、资金沉淀及挂失补卡费等等。,在激烈的市场竞争中，各银行都纷纷降低甚至免交各种手续费用来争取客源,最典型的是免费办卡、豁免年费、免费转账等,这部分收入
