1,international marketing(国际营销):is the performance of business activities designed to plan,price,promote,and direct the flow of companys goods and services to consumers or users in more than one nation for profit.国际营销是指对商品和劳务流入一个以上国家的消费者或用户手中的过程进行计划、定价、促销和引导,以便获取利润的活动。2. Self-reference criterion(SRC)自我参照标准The SRC is an unconscious reference to ones own cultural values,experience, and knowledge as a basis for decisions.是指无意识的参照个人的文化价值观、经验和知识,作为决策的依据。3. ethnocentrism 民族中心主义Eth