Facebook 公司 What Why HowA. B. 01 02 03 Facebook 01 1. Facebook IQ Performance Branding 2. Performance branding and how it is reinventing marketing ROI 2020 6 3. Toolbox Marketing: Are Brand and Performance Marketing Converging? 2019 2 + 1 2020 2 Netflix 3 Barry Enderwick Netflix * $400 Q10a. $400 * (N=863) 22.4% 27.3% 50.3% (N=793) 10.6% 32.2% 57.3% (N=425) 24.2% 30.4% 45.4% (N=602) 20.4% 37.4% 42.2% (N=589) 23.4% 38.2% 38.4% (N=414) 27.3% 42.8% 29.7% (N=477) 42.1% 26.2% 31.7% (N=4163) 22.9% 33.
