Marketing concept 营销观Marketing planning 营销计划Production orientation 生产导向的营销观Market penetration strategies 市场渗透战略Product development strategies 产品开发战略Marketing mix 营销组合Blueprint 规划蓝图Equilibrium 均衡Implementation 执行,实施Portfolio plan 组合计划Cross-functional team 跨部门团队Strategy planning 战略计划Customer orientation 顾客导向的营销观 Selling orientation 销售导向的营销观Market development strategies 市场开发战略Diversification 多样化战略Strategic business unit (SBU ) 战略事业单位