Text1The most noticeable trend among todays media companies is vertical integration (垂直统一管理) , an attempt(尝试) to control several related aspects(方面) of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office ( HBO), Warner movie studios (摄影棚), various cable TV systems throughout the USA, and CNN as well. The Japanese company Matsushita Owns MCA. Records and Universal Studios and manufactures broadcast prod
