Section 1: True or False 1. ( T ) Marketing is managing profitable customer relationships.2. ( F ) Personality is a persons pattern of living as expressed in his or her psychographics.3. ( T ) Demographic segmentation can be used to divide the market by different time periods of peoples lives and different family situations.4. ( T ) In evaluating different market segments, a firm should look at three factors: segment size and growth, segment structural attractiven
