1、 外文翻译 原文 Harmonious development between green marketing and hightech product Material Source: 美中经济评论 Author: Wang Rui-chen Abstract： The green marketing is a popular marketing method It has some advantages an d characters It meets the mordent man s need in large part If we combine the green marketin
2、g with the high-tech product， we will see the better development in the high technology area Key words： harmonious development； green marketing； high-tech product 1 The definition of green marketing With the development of the society, people more concern about their lives and live conditions than b
3、efore. They require a blue sky ,clean air , abundant resource, and healthy food All of them are the products of a good environment and a harmonious society. So the environment and sustainable society are becoming more important in our mind. The business-men are aware of this trend, and they think if
4、 they want to succeed in this battle, they must meet the requirement of the consumer about the environment protection. In this condition they put forward a concept of green marketing, this idea conforms to the society development. What is the definition of green marketing? Everyone can give an expla
5、nation of his (or her) own. Actually green marketing includes lots of things, and it is difficult to define a perfect meaning But we can understand the main idea through some things in our lives For example, your car uses the nature gas rather than petroleum, you use paper to package the food, etc .
6、, these ale environmental protection actions，and they are also green marketing actions So green marketing means that in the marketing process, you use the recycle materials and decrease the waste of nature resource. All the activities in marketing should comply with the requirement of environment pr
7、otection. It may be very difficult for some companies, but it is the future for some companies. From now we should use this standard to check products around us. We can take an example, P using nature method produce vegetable and fruit but not use too much chemical pesticide as aid, and we also shou
8、ld save resource not cast the product when you use only one time. We can learn something meaningful from the under example, most unwanted computers follow one of three paths： the machines can be stored indefinitely, disassembled and recycled, or be used whole or in parts by a second user. Storage is
9、 the leastattractive option, for obvious reasons. Portions of used computers hold value that is recoverable through recycling, precious metals such as copper, silver, and gold in the printed wiring boards are the most desirable, but other parts contain hazardous metals such as lead, cadmium， and mer
10、cury, which are regulated and can complicate disposa1. The recycling value of a computer is estimated at just$30; the true cost of disposal to a company can reach more than$200, which depends on the age and value of the computer and the administrative costs associated with its management. Reuse is t
11、he most financially viable option: Computers can be resold in whole or for their stillvaluable components, or donated to schools and nonprofit organizations for a tax break. Whats more, green marketing does not mean that everything is the environmental material, for the common material can content o
12、ur needs. So green marketing is an environmental and saving symbol no waste excuse. 2.2 Price factor The price in green marketing is an essential one. When we buy something that sign environmentally may be more expensive than the norm al ones. The price of environment material is higher than that of
13、 common ones. For example the pure cotton suit may be expensive in the market, and when we fit up the new apartment, the proenvironmental material is more expensive than others. But we dont think all environment ones must be expensive. Companies should produce different styles of goods according to
14、different consumer requirements. So they may not only produce expensive products but also cheep ones in order to satisfy more people When some things to be produced with simple material, they can get the environmental goal and reduce the cost, the price may be low. When more companies take green mar
15、keting, the price may be low. Besides the companies will have more competition in the green marketing battle, when they want to defeat other opponents, the price is an effective factor in the battle. We can see from home electric applications especially the TV set in recent years that the price cant
16、 be overlooked. If your price is lower than others when your products qualities ale same, you can get more market share. It means you run faster than others and may be the winner at last. 2.3 Place factor The place focuses on distribution in green marketing that you should take which method is right
17、 and environmenta1. We should build an environmental and effective green marketing chain and distribution spots. In the process we should reduce some additional medium parts in large part， it can save large cost There is a retail distribution example, and retail distribution clients include sport-sp
18、ecialty chains such as Champs, the Sports Authority, and Foot Locker and department store chains such as the M ay Company, Federated Department Stores, JC Penne Sears and K-Mart. These retail distributors seek private label manufacturing for several reasons. Primary is the desire to have basic, comm
19、odity items at a price point advantage. These items are introduced by branded apparel firms and after several seasons have become commodity items. Retailers no longer need brand name marketing appeal and can pass the lower price to their customers. A lower gross margin per item is compensated in hig
20、her volumes. So we should try to use all kinds of methods to fit for our companies and meet the need of the market and the consumer. It is also very necessary. 2.4 Promotion factor Which promotion is the environmental one in green marketing? How can you get the ideal effect in the green marketing? W
21、e all may confront these problems in green marketing process. It includes green advertisement, green promotion， green pubic relations etc. Through green advertisement， consumer can strengthen the green environment conscious. The companies should take the correct and the active ways in this process P
22、eople should do more environmental activities, and supervise the companies commodities. Companies should take more green activities. It can help the public distinguish the goods quality and it also can produce a strong environment protection effect. Erecting the green image is a good idea, and it ca
23、n call on people to do the environmental and public things. 3. The relation between the electronic products and the green marketing We talk about lots of things about green marking. But which industry can get the better affect when they use it? We will try to discuss the relation between the electro
24、nic products and the green marketing. In recent years, with the quick development of electronic industry and information industry, the world has a huge change. Electronic products are the necessity in our daily life. Everyone nearly doing every thing in his daily life must depend on electronic produ
25、cts. Obviously the electric products play the important role in modern days, which makes the communication more convenient and more exact. You can look for the people anytime or anyplace by mobile phone, and you can chat with the person who may not really recognize you but by computer though the int
26、ernet when you want, Like the internet, the mobile phone, etc., they are the other kind food for modern people in this age. If you lost them one day, you may feel it is the end of the world People can not lose them, especially young people. The opinions of the manager about the marketing are changin
27、g. Todays managers are beginning to view the web as the primary channel for marketing and so on, because their customers are using it just as they previously used the TV, video game, newspaper, radio, etc., all in one place. Every quarter, more and more marketers are shifting marketing budgets to su
28、pport online efforts. Today these budgets ale millions smaller than the dollars earmarked for television, etc., but these allocations ale gaining priority and be coming more focus as efficient and effective means by which to increase business results Todays consumers look at the web as their traditi
29、onal, primary source for news, music, entertainment, and communications. The internet combines the mass reach of other mediums， providing more indepth content that can be accessed anywhere, anytime. The broadband experience has truly allowed consumers to view brands in a different mindset See a new
30、consumer electronic product on your favorite show, then click on the screen to the manufacturers website and purchase them in minutes. Go to your favorite artists website and click on a video of their most recent concert, and download your favorite songs to your MP3 player Mix all the best elements
31、of the traditional mediums into a new channel and what youve got is a new palette from which to brand, train, and communicate with your audience, While the electronic industry and information industry have developed quickly in at least 20 years from about the 1970s last century, you hardly imagine t
32、he so big change in these industries. There are more and more companies on electronic and internet fields recently. Nearly in every minute or every second the new electric companies appear, and in every minute or every second the old electric companies disappear. In these industries, the competition
33、 is crue1. The companies want to keep on. But the traditional market space is limited, and the available quotient is much smaller then before. The beginning that the new companies appear may be the end. So the managers begin to look for other managing methods in order to make them succeed, not failu
34、re. The green marketing begins to be the first choice in the other methods, for it can content the consumers and the companies. We have talked about the reason that the green marketing has the characters. When you buy the electronic product or explore the information on internet, you can find, the L
35、CD computer and TV, and low radiation mobile phone are more popular in these days. The environmental electronic products have more shares in recent days, and they will be the leader in the future. So the electronic industry should get more market share though the green marketing. For example, people
36、 use the mobile phone everyday. If the mobile phone has high radiation, it must be dangerous for people. The low radiation mobile phone is healthy and environmenta1. From the 2000s, the Unicom have promoted the top brand CDMA in the communication industry. Through the gradual promotion in short time
37、, the CDMA have got some share in the communication market. Until up to now, the CDM A got more share. The prospect of the CDM A is very good, which is a combination of cell phone and green marketing. It uses the environmental advantage to meet the peoples health needs to display the, characters dis
38、tinguished from others, to get the share which it wants to obtain. In this battle about communication market share, the CDMA is undoubtedly a winner This example shows us the information that in the relative market， the green marketing has lots of available space. Likely the environmental TVs have b
39、ecome the family favorite, they can reduce the radiation for the household especially the children and the women. The LCD computers are sold well than the tradition computer. Why these products sell well now in the electronic and information market? The answer is obvious， because they have exactly g
40、rasped the peoples needs， contacted the mainstream of the times. So they can succeed， and run long. 4 Conclusion Through the discussion above it, we can get a conclusion that green marketing is a future marketing method. When the green marking is used effectively, the high technology industry can de
41、velop better. The one who combines the green marking and the high technology product well, will be the future winner. It possesses a relatively independent constitution. They have their own judicial structure, regulation system like rules and regulations. Their legal system is greatly different from
42、 that of countries. However, it is only applicable among the members; the relationship with outside members is bound by the countrys law Black said “the changes of law are reciprocal to other social contro1.” Kosa Loso has almost bloody legal system which enables it to own supreme power So the count
43、rys law becomes rather weak in front of them. As its name Kosa Loso (namely, our enterprises) has its goal, every new member joining in the group must vow that “Kosa Loso is supreme, senior to our individual families, our religion beliefs, and our country”. Every member should be loyal to the group.
44、 It is the honor to become a member and do things for the group without any pay Wallach was born in a poor residence in Manhattan His father was an alcoholic, living by picking rubbish. Later, Wallachs brother Johnny was killed in a car accident. His death was misunderstood as the behavior of police
45、mans violent fighting. This case made Wallach form the antisocial belief and finally became the number of Group Kosa Loso. There are so many people like Wallach who devote themselves to antisocial regime. These people form the Mafia. They do all kinds of destructions to the society. 译文 高新技术产品和绿色营销的协
46、调发展 资料来源 : 美中经济评论 作者： 王锐陈 摘要：绿色营销是一种流行的营销 方式，它 有一定的优势 和特点。它与现代 人 大 部分 需要结合起来，与我们的高科技产品的绿色营销，我们将看到更好的发展在高科技领域。 关键词：和谐发展 、 绿色营销 、 高科技产品 1 绿色营销的定义 随着社会，人们更关注自己的生活和居住条件比以前关注发展。他们需要一个蓝色的天空，清新的空气，丰富的资源，健康的食品。他们都是一个良好的环境和和谐社会的产物。 因此，环境和可持续发展的社会正在变得越来越重要在我们的脑海中。 该业务的人都知道这个趋势，他们认为，如果他们想在这场战斗中取得成功，就必须满足消费者对环保
47、的要求。 在这种情况下，他们提出了绿色营销的概念，这个概念符合社会的发展。 什么是绿色营销的定义？每个人都可以作出解释他（或她）自己。其实绿色营销包含很多东西，这是很难界定一个完美的意义。但我们可以通过我们 生活的一些事情 了解主要思想 。例如 你的车使用的性质，而不是石油天然气，您使用的纸张包装食品，等等。这些啤酒环保行动，他们 也包括。 因此 绿色营销绿色营销是指在营 销过程中，可以使用资源回收材料，减少自然资源的浪费。所有的营销活动应符合环保要求。这可能是非常困难的一些公司，但它是一些公司的未来。从现在开始，我们应该用这个标准来检查我们周围的产品。 我们可以举一个 例子，宝洁公司的环境政
48、策包括承诺，以减少或避免 使用D 包装对环境的影响 ，其产品在其设计 、 制造 、 销售 都有一定的限制 。公司密切跟踪材料的使用最大化的原材料的使用效率。 2002-2003 年，宝洁 95.56 的原料 成为 最后的消费产品，另外还有 2.29的原材料将回收或再利用。能源生态效率，每单位能源生产经营单位计算，已改 善了 53，自 1990 年。本公司已使用计算机模型来开发产品，更集中，需要更少的包装，如瓶子更强更轻的重量，包装，不需要外纸箱，和强大，更轻的材料使用较重的地方。 例如，宝洁公司重新设计了尿布使用 ， 大幅度减少原材料 约 30，比以前的尿布少，从而减少使用包装和分发需要较少的
49、卡车。粉状洗涤剂公司的笔芯包装袋使用80，比纸箱他包装。由于消除了纸板是其除臭剂进行包装纸箱，该公司削减了每年 340 万英镑的固体废物。这些努力的结果是，自 1990 年以来，整体包装每箱已由 27，废物，空气和水的排放量减少 37已减少。 2 绿 色市场因素 近年来，绿色营销是一种流行的营销方式。绿色营销是市场营销的基础。同样，绿 色营销，包括不同的人，在这个过程中不同部门，从生产到消费者身上 ， 这是一个漫长而复杂的供应链，不是一个人或一个地方 ， 每一个部分是重要和必 要的，这是一个完整的成员。产品，价格，地点，促销不仅是基本的，也是重要的绿色营销 因素。 2.1 产品因素 产品是在绿色营销过程中的重要因素。绿色产品的意思，他们应该由环保材料组成，并保存在营销成本。例如，食品包装可以使用文件，但不是塑料，它能够避免更多的白色污染 ； 利用自然的方法生产的蔬菜和水果 ，但不要用化学农药援助太多，我们也应该节约资源不投产品时使用只有一次。例如，我们可以学到的东西从下有意义，最不需要的计算机遵循三个路径之一：机器可以无限期储
