关键词: 修辞分析 传播 效果阅读:1578次摘要:传播效果是个复杂的领域,如果缺乏对社会权力的认识,很难对效果做深入认识。从“修辞”演变的基本方向来说,传播的致效过程几乎就是一个修辞行为过程,在一定程度上也就是一个高明的权力宣示过程问题。由于修辞素质的差异,在人们之间形成了“修辞沟”,因此,修辞沟的弥补成为致效和拆解权力的一种特殊能力。Abstract: Communication Effect is a complicated field, it would be very difficult for us to deeply apprehend it without rich knowledge of social power. As far as the development and evolution of Rhetoric concerned, communication effect is resulting from the ability of performing and employing rhetoric, namely, a proces