Abstract: During the development of contemporary Chinese journalism， lots of fresh phenomenon and new matters appeared， such as “Advertisement News”， “News Advertisement”， “Image Advertisement”， “Soft Text/Soft sell Advertising”， “Making News”， “News Planning”， “Media Campaign”， “Pseudo-event”， “Compensatory News” and so on. This paper generalizes the above as the Interdiscipinary Areas of Communication， and analyzes its two basic aspects as intersection of text and intersection of behavior sp
