精选优质文档-倾情为你奉上No.1The Headline of an Advertisement The headline of an advertisement is there to attract attention and transmit a hint of the key concept, so that your prospect will be provoked to stop and read more of the ad. If they dont read on, they will at least get some of the idea to be left with a positive perception. The headline must work with the overall ad layout and any illustration to accomplish this.广告的标题广告标题的作用是吸引受众的注意力，并对重要信息有所暗示，以让潜在的客户能够驻足留意这条广告。即便他们不看详细内容
