精选优质文档-倾情为你奉上 Making Sense of Emerging Market Structures in B2B E-Commerce B. MahadevanClassification of B2B Market Structures For the most part, earlier studies on alternative market structures focused on what the market structures are and the benefits that they offer,to,organizations. Our study, on the other hand, shifts the,discussion to when alternative market structures are appropriate. Hence, our choice of factors to classify,the market structures was mainly based on: linkin