精选优质文档-倾情为你奉上保利地产目标客户群分析摘 要:作为一种市场分析的手段,作为一种提升企业竞争力的工具,目标客户群分析越来越受到房地产业界的关注。正确认识房地产目标客户群的概念和分类对于正确应用市场分析意义重大。本文从客户满意度、目标客户群的定义、锁定目标客户群的依据 、目标客户群的特征分析 、居住追求共性分析五个方面阐述了目标客户群的相关要点。关键词:市场分析,目标客户群分析 Poly the target customers analysisAbstract: As a market analysis of the means to improve enterprise competitiveness as a tool, the target customers analysis has been getting real estate industry concerned. the right to meet the target customers of the concepts and classification for t