1、本科毕业论文（设计）外文翻译原文DECISIONMAKINGCONSIDERATIONOFENTERPRISESINTERNATIONALIZATIONMANAGEMENTANDTHEMARKETINGSTRATEGYCHOICEABSTRACTTHEECONOMICINTEGRATIONIMPELSANENTERPRISETODEVELOPITSINTERNATIONALIZATIONMANAGEMENTTHESTRATEGYANDTACTICSWITHREGARDTOTHEINTERNATIONALIZATIONMANAGEMENTBECOMESTHEPRIORITYOFDISCUSSIO
2、NINTHEACADEMICCIRCLEATPRESENTBUTTHEINVESTIGATIONANDDISCUSSIONABOUTWHETHERALLENTERPRISEHASTHEABILITYOFINTERNATIONALIZATIONMANAGEMENTORNOTISNOTCOMMONLACKINGTHISKINDOFTHOUGHTWILLLEADENTERPRISESTOPRACTICETHEINTERNATIONALIZATIONMANAGEMENTBLINDLYANDTOSUFFERTHEUNNECESSARYLOSSTHEPAPERANALYZESWHATCORRELATIVE
3、FACTORSSHOULDBECONSIDEREDINPROPHASEWITHREGARDTOTHEENTERPRISESCHOICEOFPRACTICINGINTERNATIONALIZATIONMANAGEMENTTHATTHEENTERPRISESMAKETHESTRATEGICDECISIONABOUTWHETHERTOCARRYOUTTHEINTERNATIONALIZATIONMANAGEMENTORNOTSHOULDBEBASEDONSUCHANALYSISASTHEPRODUCTCHARACTERISTIC，THEINDUSTRIALNATIONALCOMPARATIVEADV
4、ANTAGES，ANDTHEENTERPRISESABILITYOFCULTIVATINGCOMPETITIVEADVANTAGESFURTHERMORE，ANENTERPRISENEEDSTOCHOOSETHEMARKETINGSTRATEGYACCORDINGTOITSOWNCONDITIONKEYWORDSWORLDWIDEDEMANDFORPRODUCT；THEINDUSTRIALNATIONALCOMPARATIVEADVANTAGES；THEABILITYOFCULTIVATINGCOMPETITIVEADVANTAGES；MARKETINGSTRATEGYCHOICEBASEDO
5、NTHEINTERNATIONALIZATIONMANAGEMENTTHEECONOMICINTEGRATIONIMPELSANENTERPRISETODEVELOPITSINTERNATIONALIZATIONMANAGEMENTCHINACLOSEDITSELFTOINTERNATIONALINTERCOURSEBEFOREL978NOWITPRACTICESTHEOPENINGANDREFORMPOLICY,MANYENTERPRISESDEVELOPINTERNATIONALLYIFTHEENTERPRISESRUSHINTOTHEINTERNATIONALMANAGEMENTBLIN
6、DLY,THISWILLLEADTOSETBACKSDUETOLACKSTRENGTHORIMMATUREOPPORTUNITIES，THUSBRINGSHUGEDISASTERTOTHEDEVELOPMENTOFENTERPRISES，FACINGTHECHOICEOFINTERNATIONALIZATIONMANAGEMENT,ENTERPRISESSHOULDMAINTAINTHERATIONALITYITISNECESSARYTOMAKETHESTRATEGICDECISIONWHETHERTOCARRYOUTTHEINTERNATIONALIZATIONMANAGEMENTONTHE
7、BASISOFTHEANALYSISOFTHEPRODUCTCHARACTERISTIC,THEINDUSTRIALNATIONALCOMPARATIVEADVANTAGES，ANDTHEENTERPRISESABILITYOFCULTIVATINGCOMPETITIVEADVANTAGESFURTHERMORE，ANENTERPRISENEEDSTOCHOOSETHEMARKETINGSTRATEGYACCORDINGTOITSOWNCONDITION1THECAUSEOFENTERPRISESINTERNATIONALIZATIONMANAGEMENTTHEECONOMICGLOBALIZ
8、ATIONCAUSESVARIOUSCOUNTRIESTOBLENDTHEIRECONOMIES，TECHNOLOGIESANDCULTURESDAYBYDAYTHEFACTORSTOIMPELENTERPRISESTODEVELOPINTERNATIONALLYARETHEFOLLOWINGFIRST,THEINTENSEDOMESTICMARKETCOMPETITIONALONGWITHCHINASENTRYINTOTHEWTOANDTHEFOREIGNENTERPRISESENTRYINTOCHINASMARKET，THEDOMESTICMARKETCOMPETITIONBECOMESM
9、OREINTENSETHEINTERNATIONALCOMPETITIONINTERNALIZETOTHEDOMESTICMARKET，ANDTHEDOMESTICMARKETCOMPETITIONBECOMESINTERNATIONALIZATIONSECOND，THEDEVELOPMENTOFSCIENCEANDTECHNOLOGYALONGWITHTHEDEVELOPMENTOFTECHNOLOGYSUCHASCOMPUTERSCIENCE，IT，COMMUNICATIONSERVICE，TRANSPORTATIONANDSOON，THERUNNINGCOSTOFINTERNATIONA
10、LMANAGEMENTHASBEENREDUCEDTHIRD，THEECONOMYOFSCALEISSTRENGTHENEDTHETECHNOLOGYDEVELOPMENTSTRENGTHENSTHEECONOMYOFSCALEINT11EFIELDSOFTHERESEARCHANDDEVELOPMENT，THEPURCHASE，THEPRODUCTIONANDTHEMARKETINGTHEBIGINTERNATIONALMARKETOFFERSTHEHUGEATTRACTIONTOANENTERPRISESSURVIVALANDITSDEVELOPMENTFOURTH,THECHANGING
11、FACTORCOSTTHEVARIOUSCOUNTRIESFACTORCOSTHASTHERELATIVEVARIABLE，WHICHCAUSESTHEMOSTSUPERIORLAYOUTOFPRODUCTIONTOCHANGEFUNDAMENTALLYFIFTH,INTERNATIONALCOOPERATIONENHANCEMENTTHEPOLICIESSUCHASREDUCINGTHECUSTOMSDUTY,STRENGTHENINGTHEINTERNATIONALCOOPERATIONOFTECHNICALSTANDARDANDREMOVINGTRADEBARRIERSAREADOPTE
12、DBYVARIOUSCOUNTRIESGOVERNMENT,WHICHHASGREATLYPROMOTEDTHEINTERNATIONALDIVISIONOFLABORANDHASPROVIDEDTHEENVIRONMENTFORTHEENTERPRISESINTERNATIONALIZATIONMANAGEMENTTHETRADELIBERALIZATION,THEPRODUCTIONINTERNATIONALIZATIONANDTHEECONOMICINTEGRATIONCAUSETHEENTERPRISESTOFACETHEMARKETCOMPETITIONFROMNATIONALAND
13、INTERNATIONALINEVITABLY；THEENTERPRISESOPERATIONACTIVITIESAREINTEGRATEDTOTHEGLOBALECONOMICSCOPETHEENTERPRISESFACETHESTRATEGICCHOICEOFDEVELOPMENTINTERNATIONALIZATIONMANAGEMENT2THEDECISIONMAKINGCONSIDERATIONOFENTERPRISEABOUTPARTICIPATINGINTHEINTERNATIONALIZATIONMANAGEMENTTHEDIFFERENCESOFEVERYENTERPRISE
14、SHISTORICALDEVELOPMENT,ITSPRESENTSITUATIONANDTHEDEVELOPMENTTARGETSDECIDEENTERPRISESDIFFERENTSPECIALCHARACTERISTICSBEFORETHEENTERPRISEDETERMINESOWNDEVELOPMENTABOUTINTERNATIONALIZATIONMANAGEMENT，THEFOLLOWINGTHREEASPECTSSHOULDBECONSIDERED21WHETHERTHEMANAGEMENTPRODUCTSBYANENTERPRISEAREDEMANDEDORNOTALLOV
15、ERTHEWORLDWIDELYFIRST,THEPRODUCTHAVINGTHEINTENSEREGIONALORTHECULTURALCOLORINGENERAL，THEDEMANDOFTHEPRODUCTWITHTHEINTENSEREGIONALORTHECULTURALCOLORISNOTWIDESPREADINTHEWORLDIFTHEENTERPRISEWHICHPRODUCESTHISKINDOFPRODUCTCHOOSESTHEINTERNATIONALIZATIONMANAGEMENT,THEYWILLFACETHERISKBROUGHTBYINSUFFICIENTDEMA
16、NDSECONDTHEEMERGENTINDUSTRYPOSSIBLYMEANSTHEINSUFFFICIENTDEMANDINALLOVERTHEWORLDSOMEDEGREEOFINDUSTRIALMATURITYISTHEESSENTIALCONDITIONTOCARRYOUTTHEINTERNATIONALIZATIONMANAGEMENTTHEENTERPRISESHOULDCONSIDERTHEOPPORTUNITYTOPRACTICETHEINTERNATIONALIZATIONMANAGEMENTTHEEMERGENTINDUSTRYISFACINGTHEVARIOUSRISK
17、SSUCHASTHETECHNOLOGY,THEPRODUCTIONANDTHEDEMANDANDSOON；THEINTERNATIONALIZATIONMANAGEMENTSHOULDBELAUNCHEDSUITABLYATTHESTAGEOFINDUSTRIALMATURITYASTHEENTREPRENEUROFTHEEMERGENTINDUSTRYWHICHORIGINATESINTHEHOMECOUNTRY,THEENTERPRISESHOULDMAKETHEMOSTOFTHERELATIVELYLOOSECONDITIONINTHEDOMESTICMARKETTOOBTAINTHE
18、INDUSTRIALDEVELOPMENTANDGROWSTRONGUNCEASINGLY；ATTHESAMETIME,ITALSOSHOULDFOCUSESONTHEEVOLUTIONOFTHEINDUSTRIALMATURITYDEGREEANDTHECHANGEINTHERELATEDWORLDMARKETASTHEWORLDWIDEBASEDENTREPRENEURSINSIGHTISENHANCED，THEMATURITYDEGREENEEDEDBYTHEINTERNATIONALIZATIONMANAGEMENTWILLBELOWERCOMPARINGWITHTHEEARLIERP
19、ERIODTHIRD，COMPLEXMARKETSEGMENTINGINTHEMORECOMPLEXSEGMENTATIONMARKET，THESAMEORSIMILARDEMANDISLOWERTHECOMPLEXMARKETSEGMENTINGMAYCAUSERISKS，WHICHMAYFUNCTIONSEQUALLYASTHEINSUFFICIENTDEMANDFORPRODUCTSBYTHEWORLDMARKETTHECOMPLEXSEGMENTATIONMARKETPOSSIBLYCOMESFROMVARIOUSCOUNTRIESTHATHAVEDIFFERENTDEMANDSFOR
20、THEPRODUCTSANDTHEDIFFERENTMARKETINGMETHODSAMONGVARIOUSDOMESTICMARKETSTOTHOSEENTERPRISESWHICHHAVETHEPLANTOUSETHEECONOMYOFSCALETOPARTICIPATEININTERNATIONALIZATIONMANAGEMENT，THEECONOMYOFSCALEEFFECTCAUSEDBYTHECOMPLEXSEGMENTATIONMARKETCANTBEUSEDFULLYINTHEPRODUCTION,THEMARKETINGANDTHEPURCHASEASPECTTHELITT
21、LEDIFFERENCESOFTHEDEMANDFORPRODUCTSBYTHEWORLDWIDEMARKETMAYBRINGTHECONFIDENCETOTHEENTERPRISESTOPARTICIPATEININTERNATIONALIZATIONMANAGEMENTIFTHESITUATIONISNOTSO,THEENTERPRISESHOULDPONDERINPRODUCTIONASPECT,WHETHERITHASABILITYTODEVELOPTHELOWCOSTPRODUCTIONTRANSITIONSYSTEMANDGAINTHECOMPETITIONADVANTAGESCA
22、USEDBYTHAT；INMARKETINGASPECT，WHETHERTHEPROPRIETARYMARKETINGMETHODSADOPTEDBYTHEENTERPRISE，WHICHAREESTABLISHEDTHROUGHHUGEFIXEDINVESTMENT，POSSESSTHEGREATERCOMPATIBILITYTOTHEMARKET，ANDENABLEZEROCOSTORLOWCOSTTOBEAPPLIEDREPEATEDLYINOTHERMARKETSWITHTHESEMARKETINGMETHODS；INTHEPURCHASEASPECT,WHETHERTHEENTERP
23、RISEISPROVIDEDWITHFORMIDABLENEGOTIATIONABILITYWITHREGARDTOTHEDIFFERENTPRODUCTSPRODUCEDWITHNONDIFFERENCERAWMATERIALSORSPAREPARTSTHEMASSIVEPURCHASINGVOLUMEOFRAWMATERIALSANDSPAREPARTSISRELATIVELYMODERATECOMPARINGWITHTHEUPSTREAMSUPPLIERSINDUSTRIALSCALE,WHICHHASTHECRUCIALFUNCTIONTOTHEENTERPRISESCOSTADVAN
24、TAGEBROUGHTBYTHEECONOMYOFSCALEINPURCHASETOTHESEENTERPRISESWHOPREPAREFORADOPTINGLOCALIZATIONTOSEPARATEMANAGEMENTINTHEIROWNDOMESTICMARKET，THECOMPETITIONINFACTISCARRYINGONINMANYDOMESTICMARKETSSEPARATELYCONSIDERINGCARRYINGOUTTHEINTERNATIONALIZATIONMANAGEMENT,THEENTERPRISESHOULDPAYATTENTIONTOOWNSTRENGTHW
25、HETHERITPOSSESSESENOUGHRESOURCESTOGUARANTEETHISOPERATION；WHETHERITHASTHEENOUGHABILITYTOOVERCOMEINCREASINGOVERHEADEXPENSESBROUGHTBYTHESEPARATEMANAGEMENT，ANDWHETHERITCANOVERCOMETHESYSTEMBARRIERSANDTHELIMITSINVARIOUSDOMESTICMARKETS2211IEAVAILABLEINDUSTRIALNATIONALCOMPARATIVEADVANTAGESPOSSESSINGCOMPARAT
26、IVEADVANTAGESISTHEPOWERFULSUPPORTTOCARRYOUTTHEINTERNATIONALIZATIONMANAGEMENTTHECOMPARATIVEADVANTAGESORIGINATEFROMFIRST,FACTORCOSTTHECOMPARATIVEADVANTAGESMAYORIGINATEFROMTHESUFFICIENTNATURALRESOURCE,THEINEXPENSIVERAWMATERIAL,THELOWPAIDLABORFORCE,THEEXERCISABLETECHNOLOGYANDTHERELATIVELYLOWCOSTRESOURCE
27、S，ANDSOONSECOND，FACTORQUALITYTHECOMPARATIVEADVANTAGESALSOMAYORIGINATEFROMTHEHIGHQUALITYLAWMATERIAL，THEHIGHLYGRADEDLABORFORCE，THEHIGHEFFICIENTPRODUCTIONTECHNOLOGYANDSOONFOREXAMPLE，ITMONOPOLIZESTHESPECIALRAWMATERIALTHEABOVEFACTORSHAVEDECIDED山EINDUSTRIALNATIONALCOMPARATIVEADVANTAGESTHOSECOUNTRIESPOSSES
28、SINGTHEINDUSTRIALNATIONALCOMPARATIVEADVANTAGESWILLBETHEPRODUCINGAREA,ANDEXPORTTHESEPRODUCTSTOOTHERCOUNTRIESTHEENTERPRISEUSINGTHEINDUSTRIALNATIONALCOMPARATIVEADVANTAGESMAYSTRENGTHENITSCOMPETITIVEPOWERINTHEINTERNATIONALIZATIONMANAGEMENTTHEENTERPRISESWHOSEINDUSTRIESDONTHAVETHENATIONALCOMPARATIVEADVANTA
29、GESTOPARTICIPATEINTHISINDUSTRIALINTERNATIONALIZATIONMANAGEMENTNEEDMOREPOWERFULABILITYTOINTEGRATETHEGLOBALRESOURCESTHEENTERPRISESNEEDTODEALWITHITSBUSINESSACTIVITIESAROUNDTHEWORLD；ITSHOULDARRANGEEVERYPARTOFITSSUPPLYINGCHAININTHEAREAWHICHHASTHEMOSTCOMPARATIVEADVANTAGETOMAXIMIZETHEVALUECHAINSINCREMENTEF
30、FECTTOADOPTTHEINTERNATIONALIZATIONMANAGEMENTSTRATEGY,THEENTERPRISESHOULDANALYZETHEINDUSTRIALNATIONALCOMPARATIVEADVANTAGESFULLY,ANDTHENMAKETHEDECISIONABOUTWHERETOMANUFACTUREANDSELLITSGOODSITALSOSHOULDPOSSESSTHEABILITYTOOVERCOMETHEINCREASEDDIRECTCOSTDUETOARRANGINGTHEPRODUCTIONOPERATIONINTHEGLOBALSCALE
31、,FOREXAMPLE，INCREASEDCARTAGE，STORAGEEXPENSEANDOVERHEADCHARGEANDSOON23THEABILITYOFCULTIVATINGCOMPETITIVEADVANTAGETHESUCCESSOFANENTERPRISEISBASEDONITSCOMPETITIVEADVANTAGETHEUNIQUEPATENTSBELONGINGTOTHEENTERPRISEINCLUDETHEBRANDNAME，THEPATENTANDTHETECHNICALKNOWHOW,THEHIGHEFFICIENCYSRETAILINGNETWORKANDTHE
32、ORGANIZATIONMEASURESANDSOON；THOSEHAVEDECIDEDTHECOMPARATIVEADVANTAGESOFSPECIFICENTERPRISETHECOMPETITIVEADVANTAGESKEYLIESINTHEDIFFERENCE；ITORIGINATESINALLPOSSIBILITIESOFREDUCINGTHECOSTANDTHEEXISTINGORTHELATENTOPPORTUNITYTOCREATEADISTINCTIVESTYLEFIRST，THECOMPARATIVEADVANTAGEPOSSESSINGTHECOMPARATIVEADVA
33、NTAGEISANORIGINOFOBTAININGTHELOWCOSTCOMPETITIVEADVANTAGESECOND,THEECONOMYOFSCALEOFTHEPRODUCTION,THEMARKETINGANDTHEPURCHASEPRODUCTIONWHETHERTHEENTERPRISEHASEFFICIENTECONOMYOFPRODUCTIONSCALEOVERSTEPPINGTHEDOMESTICMARKETSCALEMARKETINGWHETHERDOESTHEUNIQUEMARKETINGSYSTEMPOSSESSTHECHARACTERISTICOFTHEPUBLI
34、CGOODNAMELY，THEEFFICIENTMARKETINGSYSTEMESTABLISHEDTHROUGHTHEEXPENSIVEFIXEDINVESTMENTMAYTHELOWCOSTEVENZEROCOSTAPPLYINOTHERDOMESTICMARKET，SUCHASTHECHAINLIKEMARKETINGOF“MACDONALD”PURCHASETHENEGOTIATELEVELDONTREDUCEBECAUSEOFTHEQUANTITYPURCHASED,ANDTHEENTERPRISESTILLOBTAINSTHEECONOMYOFSCALEINTHEPURCHASEA
35、SPECTTHIRD,PROPRIETARYEXPERIENCETOACCELERATECOSTSTUDYINGIFTHEENTERPRISECALLADOPTTHETECHNOLOGYWHICHHASTHISCHARACTERISTICTHATTHEAPPROPRIATIONEXPERIENCEABLEREDUCETHECOSTOBVIOUSLY，DUETOCONCENTRICITYPRODUCTION，THENTHEINTERNATIONALIZATIONMANAGEMENTOFENTERPRISEMAYOBTAINTHECOSTADVANTAGEWHICHISBROUGHTBYTHEAC
36、CUMULATIONOUTPUTRISINGEVENIFTHEENTERPRISEIMPLEMENTSTHEGLOBALSEPARATEMANAGEMENT,ITCANALSOOBTAINTHECOSTADVANTAGEBECAUSEOFSHARINGTHEEXPERIENCESINEACHDOMESTICMARKETFOURTH，PROPRIETARYTECHNOLOGYTHEMONOPOLYNATUREOFPROPRIETARYTECHNOLOGYCAUSESTHEENTERPRISETOBECOMETHELEADINGINDUSTRYTHEENTERPRISEOBTAINSTHEINTE
37、RNATIONALPRESTIGEANDCREDIBILITYWHICHINRETURNHASESTABLISHEDITSELFTHECOMPETITIVEADVANTAGEBECAUSETHELEADINGTECHNICALENTERPRISEPOSSESSESTHESUPERIORITYWHICHENTERSTHEPROFESSIONQUITEEARLYINMANYASPECTSOFOBTAININGTHECOMPETITIVEADVANTAGE,ITESTABLISHESTHEFOUNDATIONFORTHEENTERPRISEOBTAININGTHEINTERNATIONALIZATI
38、ONMANAGEMENTTHESUCCESSHOWEVER，THEENTERPRISESOFTHELATEDEVELOPMENTNATIONALSOOUGHTTOREALIZETHEPRODUCTIONBECOMESPOSSIBLETOTHELATEDEVELOPMENTNATIONALONGWITHTHEINDUSTRIALDEVELOPMENTANDTHETECHNICALSEEPAGEFOLLOWINGTHEINDUSTRIALMATURESTAGEARRIVING,THEINDUSTRYPRESENTSTHECHARACTERISTICSOFSTANDARDIZATIONANDTHEP
39、RICECOMPETITIONTHEENTERPRISESOFTHELATEDEVELOPMENTNATIONUTILIZETHELATEDEVELOPMENTADVANTAGEINTHEINDUSTRYANDTHECOSTADVANTAGEWHICHISBROUGHTTHECOMPARATIVEADVANTAGE,ITWASSTILLHOPEFULTOOBTAINTHEINDUSTRIALASCENDANCYINTHEINTERNATIONALIZATIONMANAGEMENTFIFTH，WELLKNOWNBRANDITCANOBTAINTHECOMPETITIVEADVANTAGEBECA
40、USETHEGOODMANAGEMENTESTABLISHESTHEEXCELLENTENTERPRISEIMAGEANDTHEWIDESPREADWELLKNOWNBRANDTHECOMPETITIVEADVANTAGEOFTENISFORMBYTHECOMBINATIONOFABOVEFACTORSTHECOMPARATIVEADVANTAGEISANORIGINFORMTHECOMPETITIVEADVANTAGE；MOREOVER，THECOMPETITIVEADVANTAGEMAYOVERCOMEPARTIALCOMPARATIVEDISADVANTAGEACERTAINEXTENT
41、ITAFFECTSTHEDECISIONMAKINGTHATRESOURCESARECONCENTRATEDINWHATACTIVITYANDUSINGWHATTECHNOLOGYWHENTHEENTERPRISEGATHERSTHERAWMATERIAL，THELABORFORCEANDTHETECHNOLOGYINTOTHEPRODUCTFORCOMINGINTOTHEMARKETTOSELLANDRETAILALONGTHEPRODUCTVALUECHAINTHEENTERPRISEENGAGINGINTHEINTERNATIONALIZATIONMANAGEMENTMAYUTILIZE
42、ASORTOFTHECOMPETITIVEADVANTAGEINGLOBALMARKET，ALSOMAYUTILIZETHEVARIOUSCOMPETITIVEADVANTAGEINTHEDIFFERENTDOMESTICMARKETTHEENTERPRISESHOULDCULTIVATETHEABILITYTODEVELOPCOMPETITIVEADVANTAGECONTINUALLYBASEDONOWNSTRENGTHANDCHARACTERISTIC3MARKETSTRATEGYCHOICEOFENTERPRISEINTERNATIONALIZATIONMANAGEMENTTHEENTE
43、RPRISEHADTHEENOUGHSTRENGTHANDTHECONFIDENCETOPARTICIPATEINTERNATIONALIZATIONMANAGEMENT，ANDTHENITWILLBEFACINGMANYKINDSOFSTRATEGICCHOICESANENTERPRISEMUSTFIRSTMAKETHEMOSTBASICMARKETINGSTRATEGYCHOICEABOUTINTERNATIONALIZATIONMANAGEMENTTHESEPOSSIBLECHOICESINCLUDE31WIDESPREADCOMPETITIONINGLOBALMARKETTHISSTR
44、ATEGYSMARKETOBJECTIVESARELETALLPRODUCTSOFTHEINDUSTRYTOPARTICIPATEINCOMPETITIONINTHEWORLDWIDESCALEITUSUALLYRELIESONTHEFORMIDABLEENTERPRISEPRESTIGE，THECREDITSTANDING，THEBRANDPOPULARITYORTHEWHOLELOWCOSTTOREALIZETHISNEEDSTHATENTERPRISEHASLARGENUMBERSOFRESOURCEANDOBTAINSTHECONTINUOUSSUCCESSFORALONGTIME32
45、UNIFORMPRODUCEMARKETTHISSTRATEGYSMARKETOBJECTIVESARELETTHESOLEPRODUCTOFTHEINDUSTRYTOPARTICIPATEINCOMPETITIONINTHEWORLDWIDESCALEITISTHEPRODUCTSPECIALIZATIONSTRATEGYISEXTENDEDININTERNATIONALIZATIONMANAGEMENTTHISSTRATEGYGATHERSSAMECHARACTERISTICSSEGMENTATIONMARKETOFVARIOUSDOMESTICMARKETSINTHEWORLDWIDES
46、CALE，ANDRELIESONTHESPECIALIZATIONANDTHESCALEADVANTAGETOOBTAINSUCCESSTHEENTERPRISE，WHOIMPLEMENTSTHISSTRATEGY，EITHERCHOOSESTHEUNIQUESEGMENTATIONMARKETTHATMARKETCOMPETITIONWEAKRELATIVELY,ORISPROVIDEDWITHFORMIDABLETECHNICALADVANTAGEINTHESINGLEPRODUCEMARKET33UNIFORMDOMESTICMARKETTHISSTRATEGYSMARKETOBJECT
47、IVESARELETALLPRODUCTSOFTHEINDUSTRYTOPARTICIPATEINCOMPETITIONINTHESOLEOVERSEASMARKETITISTHEMARKETSPECIALIZATIONSTRATEGYISEXTENDEDININTERNATIONALIZATIONMANAGEMENTBYRIGHTOFSATISFYINGTHESPECIALDEMANDOFDOMESTICMARKETTHISSTRATEGYUSUALLYISIMPLEMENTEDINTHEDOMESTICMARKETEXISTINGHUGEDIFFERENCE；ITALSOISAPPLIED
48、INTHESEMARKETSWHICHARELIMITEDBYTHETRADEPROTECTIONISMFOREXAMPLE，THEDEVELOPMENTOFREGIONALECONOMYPOSSIBLYCAUSESTHEMARKETOBJECTIVESWHICHTHEENTERPRISETHEREINTOPARTICIPATESINTHEINTERNATIONALIZATIONMANAGEMENTTOBELIMITEDINLOCALSCOPE34SOLEPRODUCT，SOLEDOMESTICMARKETTHISSTRATEGYSMARKETOBJECTIVESARELETSOLEPRODU
49、CTOFTHEINDUSTRYTOPARTICIPATEINCOMPETITIONINTHESOLEOVERSEASMARKETTHISSTRATEGYUSUALLYISAPPLIEDINTHESEDOMESTICMARKETSWHICHLIMITOREXCLUDETHEINTERNATIONALIZATIONCOMPETITIONTHEENTERPRISEOFTENRELIESONMEGAMARKETINGMETHODSOFTHEINTERNATIONALIZATIONMANAGEMENTTOOBTAINTHERIGHTOFMANAGEMENTINTHESEPARTICULARMARKETSTHERELATIONALBETWEENTHEENTERPRISEANDHOSTCOUNTRYGOVERNMENTISESPECIALLYIMPORTANT4CONCLUSIONTHEENTERPRISESHALLMAINTAINTHERATIONALPONDERTOFACETHEINTERNATIONALIZATIONMANAGEMENTFLOODTI
