精选优质文档-倾情为你奉上Nike, from Small Beginnings to World Giant (I)耐克、小开端对世界的巨人1.Nike is one of the most powerful marketing companies in the business world today, but it had very small beginnings. The global giant company with revenues in 1996 of US $6.4 billion and profits of US $553 million started in the 1960s with the companys founders selling cheap Japanese sports shoes to American high school athletes at school track meetings, using a supply of shoes they kept in their car. One of Nikes