精选优质文档-倾情为你奉上第一章3. Describe some of the global marketing strategies available to companies. Give examples of companies that use the different strategies. (1)Global marketing strategies: 1. global market participation is the extent to which a company has operations in major world markets; 2. standardization versus adaptation is the extent to which each marketing mix element can be standardized or adapted in various country markets; 3. concentration of marketing activities is the extent
