精选优质文档-倾情为你奉上SY第十一章Market-skimming pricing (price skimming)市场掠夺定价(价格掠夺)Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer but more profitable sales.为新产品设定高价,以逐层从愿意支付高价的细分市场中撇开最大收入;公司销售收入少但利润高。Market-penetration pricing市场渗透定价Setting a low price for a new product in order to attract a large number of buyers and a large market share.为新产品设定低价,以吸引大量的买家和较大的市场份额。Product line