精选优质文档-倾情为你奉上International Marketing 一、名词解释:1International marketing： International marketing is defined as the performance of business activities designed to plan,price, promote, and direct the flow of a companys goods and services to consumers or users in more than one nation for a profit.2strategic international alliance (SIA) A strategic international alliance (SIA) is a business relationship established by two or more companies to cooperate out of mutual need and to shar
