精选优质文档-倾情为你奉上摘要商店形象是消费者对商店的整体感知,是消费者将购物经验比较后的结果。它对消费者决策行为有重要影响。塑造良好的商店形象有助于企业提高竞争能力,获得忠诚顾客。本文通过对零售企业商店形象属性构成的研究,分析商店形象与构成属性之间的关系。关键词:商店形象;竞争力;忠诚顾客;属性Analysis the attributes of retail store image with supermarket and department storeCHEN San-mao(Economics and Management Institute)AbstractThe store image is the consumers overall sensation to the store, and which after the result of the consumer compares the shopping experience. It has the material effect to the consumers