精选优质文档-倾情为你奉上Chapter 1 Marketing: Creating and Capturing Customer Value1) All of the following are accurate descriptions of modern marketing, EXCEPT which one?A) Marketing is the creation of value for customers.B) Marketing is managing profitable customer relationships.C) Selling and advertising are synonymous with marketing.D) Marketing involves satisfying customers needs.E) Marketing is used by for-profit and not-for-profit organizations.Answer: CDiff: 2Page Ref:
