精选优质文档-倾情为你奉上Analyzing Characteristics of English Advertisement Language From the Perspective of PragmaticsXingrui LiuSchool of Foreign Languages, Yunnan Normal University, Kunming, P.R. ChinaAbstractAdvertising guru Ogilvie oncce said, advertising is the life of the words. His words point out the importance of advertising language for advertising. In the fierce competitive contemporary society, businessmen try to make use of a variety of advertising to promote products and se