New Collection Launch | Marketing Plan 22.10.2009 新系列行銷推廣計劃SITUATION ANALYSIS 情況分析 1The Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Zara Brand Wheel High-Street Fashion Attributes 屬性 Benefits 利益 Values 價值 Personality 個性 Brand essence 品牌精神 Brand EssenceThe Zara Brand Industry Analysis Product Development Consumer Analysis Market Analysis Market & Consumer Research Zara Brand Wheel High-Street Fashion Fashionable clothes 时髦的衣服 Varie
