?CONTENTS 4 4 ? 4 More Buyers using the Internet 4 How do buyers plan to use the internet 4 INTERNET 4 4 Contents 4 Web Promotion 4 Online Market Research 4 Marketing Tool 97 8 = 2,003 32 Communication , Market Research 8-10 2 ? / Communication More buyers using the Internet , Digital Catalog Inquiry How do buyers plan to use the Internet (Source: Purchasing, 98.12)Internet p , , p Buyer Internet Sourcing p Global Marketing p p , ( , , , ) p Online Market Research - (Source: 98.11) ? (1) Conten
