精选优质文档-倾情为你奉上辣条的市场现状及发展方向作者：侯宇豪 蒋书歌来源：现代食品下2017年第09期摘 要：作为一种特殊的面筋制品，辣条不仅价格低廉而且口感味道极佳，深受各个年龄层人群的喜爱。然而，随着辣条市场的推广扩张，辣条的卫生、营养等问题不断遭受质疑，甚至不少辣条生产商因卫生问题而被叫停。本文以市场调研为基础，论述辣条如何运用合理手段，使辣条市场平稳健康发展。关键词：辣条；市场调研；文化营销Abstract：As a special gluten product， spicy gluten is not only cheap， but also has excellent taste and taste. It is popular among all ages. However， with the expansion of the spicy gluten market， the health of spicy gluten， nutrition and other issues are co
