1、Copyright 2002 ACNielsenSkin MoisturizingUpdated to Jan/Feb2003Copyright 2002 ACNielsen2Agendal Skin Moist. Body Market Overviewl How XX Milk Help Brand Sales Value Also Outgrew Volume Total Skin Moisturizer6% 9%4 Months Growth vs YA2% 3%Volume ValueMAT Growth vs YACopyright 2002 ACNielsen4Product S
2、egment Sales Facial Obtained Positive Value Growth While Body DeflatedVolume Sales(Ton) Value Sales(Mil.Rmb)6% 9%3% 8%11% 7%20% 26%4 Months Growth vs YA2%0%6%14%3%2%5%17%Number in green is of the annual growth MAT JF03 vs MAT JF02Copyright 2002 ACNielsen5XX Body Volume Sales Trend by VariantMilk Did
3、 Help XX to Gain Sales In Passing Winter Season vs YAVolume Sales-Ton, (National)Copyright 2002 ACNielsen6Body Top 10 Brands Volume Share Overall Lotion Still Captured Positive Growth while Cream DeclinedVolume Share(Body Base)TTL BODY 100 11CREAM 35.2 -4LOTION 51.3 26Basic 43.5 25Pure White 0.5 -56
4、Pure UV 4.2 54UV+White 3.1 80OIL 13.5 44M to JF03Growth vs YANumber in red is of XX product growth respectively.(National)100 735.9 -455.0 1740.3 140.4 -598.8 215.5 668.8 3Value Share(Body Base)4M to JF03Growth vs YACopyright 2002 ACNielsen9Body Basic Lotion Key Competitors Growth, NationalBut Our G
5、rowth Rate Still Behind Nivea/Softsense and Total Segment4Months to JF03 vs YACopyright 2002 ACNielsen10Body Lotion Basic, Key Brand Volume ShareOur Share Lost Mainly Traced to Basic Lotion Where YuMeiJing and Small Brands Gained Share NoticeablyNational, Body Lotion Basic Base4M toJF024M to JF03 Ch
6、g ND 01 JF 02 ND 02 JF 03 ChgXX 39.5 35.4 -4.1 39.7 39.3 33.3 37.9 -1.4VASELINE 11.3 7.7 -3.6 11.9 10.7 8.3 7 -3.7NIVEA 5.9 6.2 0.3 5.5 6.3 6.6 5.8 -0.5SOFTSENSE 4.6 4.4 -0.2 5.4 3.7 4.6 4.1 0.4YU MEI JING 6.1 15.6 9.5 5.6 6.7 17.9 12.8 6.1BAI QUE LING 4.3 4.7 0.4 3.5 5.2 5.2 4.2 -1XILI 2.1 1.9 -0.2 1.9 2.4 1.5 2.3 -0.1HAI ER MIAN 3.1 1.9 -1.2 3.7 2.4 1.9 2 -0.4GONG DENG 3.4 1.9 -1.5 4.5 2.1 2.1 1.5 -0.6XIAN ZI 2.6 1.5 -1.1 2.3 3 1 2.1 -0.9O.BRAND 17.1 18.8 1.7 16 18.2 17.6 20.3 2.1YU MEI JING priced about 60rmb/kg.
