1、Copyright 2002 ACNielsenRetail Audit Presentation Prepared XXX Updated to Jan/Feb.2003Copyright 2002 ACNielsenCategory OverviewPersonal WashCopyright 2002 ACNielsen3Agendal Category Overviewl Why XXBath Liquid Lose Share in SH/E A/S BCD/E BCDl Milk Yearly Performance Reviewl Explore 300999ml Pack Sa
2、les Opportunityl TTT Bag Launch EvaluationCopyright 2002 ACNielsenCategory OverviewCopyright 2002 ACNielsen5SummaryCategory Overviewl Total PW market size increased continuously driven by Bath Liquid, and Hand Wash size emerged in latest 2 years across cities; Bar soap size increased in cities as we
3、llso far, Bar soap market size has little sales impact from the growth of Hand Wash and Bath Liquidl XX sales grew in line with total market yearly while behind the growth rate in latest 6 month vs YA; and lose share traced to SH/E A/S BCD/ E BCD Copyright 2002 ACNielsen6SummaryCategory Overview(Con
4、.)l Overall MNB gained share in latest 6 months vs YA largely driven by P Olay gained share fastest followed with Dovel Zici/Aoxue captured share gain continuouslyl XX Milk share gained and distribution increased vs last year while failed to recover the lose from other variantsCopyright 2002 ACNiels
5、en7Product Segment Annual GrowthTotal Category Increased While Bar Soap Sales Maintain Volume Sales(Mil.Ton) Value Sales(Mil.Rmb)+12% +9%+100% +85%+49% +25%+2% +1%Year GrowthCopyright 2002 ACNielsen8Product Sales Mix & Growth by CityBar Captured Size Growth In City, Which Indicating Little Impact Fr
6、om the Growth of BW/HW12 2 49 100-7 -915 5 5110418 9 3614233 15 60 68Volume Base-MAT JF03Year Growth38Copyright 2002 ACNielsen9Product Sales Mix & Growth by RegionPW Grew Traced to S/E/N Where Bar Size Increase As Well Volume Base-MAT JF03Year Growth-5 -9 25 7215 113310613 45010419 05610512 2 49 100Copyright 2002 ACNielsen10Product Segment Sales Growth IndexSoap Sales Captured Slightly Decline In Latest 2 Periods vs. YATotal Personal WashVolume Growth Index
