营销环境分析第3 章Analyzing the Marketing Environment休息站：概念预览 Rest Stop : Previewing the Concepts 描述影响公司向客户提供服务能力的环境因素Describe the environmental forces that affect the companys ability to serve its customers 掌握环境中的人口和经济因素是如何影响营销决策的Explain how changes in the demographic and economic environments affect marketing decisions 确定公司自然和技术环境的主要趋势Identify the major trends in the firms natural and technological environments 了解政治和文化环境的主要变化Explain the key changes in the political and cultural environments 了解公司对营销环境的
