1、Chapter I The Importance of Business Etiquette 商务礼仪的重要性LOGOObjectives（学习目标 ）After you have studied this chapter, you should be able to:Realize the necessity of learning business etiquette.Analyze the concept of etiquette theoretically and recognize the characteristics of etiquette. Cultivate the cro
2、ss-cultural awareness in business communication.Chapter 1 LOGOGood manners are cost-effective because:1. They increase the quality of life in the workplace2. They contribute to optimum employee morale3. They embellish the company image4. They also play a major role in generating profitSucceeding in
3、business today requires not onlymastery of ones job but also mastery of the commoncourtesies of give and take and of consideration forothers. Put them to work today, and you will find thatthey will work for you in all your professional days tocome.Chapter 1 Why should we learn business etiquette?LOG
4、OTest yourself（自我测试）Based on your understanding of business etiquette,judge the following situations and discuss in groups. 1. When you have a business meeting in the UK, you should A. get down to business straight away B. spend time eating and drinking and getting to know each other 2. The most ill
5、-mannered thing to do at a business meal is A. order a lot of food B. use a cell phoneChapter 1 LOGOTest yourself （自我测试）3. You have a meeting with a client but are expecting acall you should A. turn your cell phone off B. tell your client you are expecting a phone call4. When you receive someone els
6、es business card you should A. immediately pass them your business cardB. look at the card and acknowledge it5. When expressing thanks to a business client who hasgiven you a gift, you should A. send an e-mail because it is faster and more efficientB. send a handwritten noteChapter 1 LOGOPreview (课前
7、预习 )Before we learn this chapter, try to answer the following questions based on your own understanding and then read the text on your book carefully with these questions.1. What is your understanding of the quotation “Etiquette Is simply how persons lives touch one another”? 2. Why do we define eti
8、quette as a powerful combination of manners and principles?3. How can you avoid betraying yourself or compromisingyour integrity and be polite at the same time?Chapter 1 LOGOThe structure of the textPart 1The Concept of Business Etiquette “Whenever two people come together and theirbehavior affects
9、one another, you have etiquette. Etiquette is not some rigid code of manners; its simply how persons lives touch one another.” Emily Post （ American etiquette expert）Chapter 1 LOGOPart 2The Effects of Business EtiquetteEmployee RelationsRespect individual personal space Dont interupt during meetings
10、Pleasant office environmentBetter quality workThe structure of the text Chapter 1 LOGOThe structure of the text Employee - Boss RelationsSupervisors Give thank-you cards or holiday gifts as awards Be well-dressed and groomed at all timesDo not drink too much at office partiesImprove morale and motiv
11、ate the employeesWin respect and considerationSet a standard for employees Co - workers Respect their boss, aspire to emulateChapter 1 LOGOThe structure of the text Business-to-Business RelationsForeign clients Research the professional customsHave business cards printed in the clients native language Show up on time for meetingsCan accept different cultures and accepts the clients business practicesRespect the clients time and strive to meet deadlinesChapter 1
