1、THE Amazon E-commerce analysis11工商管理 2班小组成员：胡娟、闫桉、邹雪芹、杨思思、张雪婷一、 Background analysis二、 Problem analysis 三、 SummaryInvestors analysisConsumer analysisInvestors analysisBackground BusinessopportunitiesAmazon Co was founded in 1995 July, is the first virtual bookstore on the Internet. The company provid
2、es up to 4700000 books for customers. Today, Amazon Cos products to the music CD, DVD, toys, kitchenware, software, electronic products, hardware, achieved good results.The development of e-commerce provides a good chance for Amazon Co. Amazon Co founder Jeff Bezos keen found: in the electronic comm
3、erce at the beginning of the founding, easiest and most dominant is the online bookstore, and in 1995 July set up Amazon company. Company to replace real storefront computer virtual space, with efficient software program to cumbersome, shipment into work, compared with the traditional bookstore, sav
4、e a lot of manpower and material resources.The book is a circulation of more viscous products, some of the books of in some places, not all suitable for all people. The contents of regional, it will produce a geographical area mainly sell lots of the same book, hold product, while the rest of the co
5、untry this kind of book is relatively less, although the sales volume is not large, but the supply is not free. Lead to poor and this situation out of stock of the books. Online shopping has effectively avoids the situation. All places are popular areas, have common rights.Books management advantage
6、sConsumer analysisComparability is strong, large commodity information, you can buylocal no goods.With more traditional cash, more secure online payment, cash can avoid lost or robbed.Buy goods from the order to the goods door to door without performance,Save time and effort.To lower prices, merchan
7、dise online save rent storefront, hiring employees and storage custody and a series of chargesThe bookstore in the home ,the order is not restricted by timeAnd place.There are many different kinds of thingsProblem analysisSWOT analysisStrategic strategy analysisBusiness model analysisSuperiorityWeak
8、nessopportunityThreatenMarketing strategy analysisExpansion strategy analysisBusiness model analysis All varieties of pattern in china whether the profit analysisFirst of all, the whole model business requirements of advanced and convenient way of settlement, improve the distribution system to suppo
9、rt. But at present our countrys laws and regulations are not perfect, there is no perfect logistics system, can not meet the requirements of the development of the hardware and software of the modelSecondly, the local online bookstore is more suitable for the characteristics of walking business rout
10、e to professional. Chinese book industry supply chain is not mature, the whole supply chain integration of information flow and logistics has just started, the development track of excellence was acquired before the successful experience is worthy of careful study.Finally, the comprehensive developm
11、ent of B2C in Chinas case, are using “to win“ mode, and people thought that professional can do better, that take the “development of a special victory“ model may be more suitable for the Amazon.Marketing strategy analysisThe marketing concept： The customer is supreme the personalized serviceProduct
12、 strategy Pricing strategy Promotion strategyMarketing strategyAlliance strategyAcquisition strategyExpansion strategyTo provide opportunities for other companies, to become the companys partners. Strong web site to enhance their own brand with high viscosity, the site itself. Through the joint prog
13、ram Amazon, other sites can be connected to the Amazon home page, so that our customers can directly into the Amazon bookstore.Because Amazon with a diversified business model, so it is involved in many aspects, if only rely on Amazons own strength is not enough, must make the other professional web
14、site to serve it, so in the development process of the Amazon, an important strategy acquisition is its rapid development. Amazon through the acquisition of some professional website, to expand the scope of its business, it only sells books, to the later development of sales of clothing, gifts, toys, household appliances and other more than 20 categories of goods.
