MarketingStrategy 彭婧 2015-2016 重庆工商大学国际商学院Strategies3.Definition1.2.Analysis ToolsStrategy 彭婧 2015-2016 重庆工商大学国际商学院Strategy is the direction and scope of an organisation over the long term,which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations.Strategy Definition彭婧 2015-2016 重庆工商大学国际商学院OrganisationOrganisation Environment Capability PurposeContent彭婧 2015-2016 重庆工商大学国际商学院can be defined as the re
