1、PricewaterhouseCoopersCASE DISCUSSIONBUSINESS CASEInterview Case Study #1Roane trade promotion has risen to 40% of total marketing spending, consumer promotion has climbed slightly and advertising has declined. Industry analysts have pointed to R however, recently some of the efforts to reduce inven
2、tory has caused shortages in key promoted products.R in fact, the EVPs of Marketing and Sales see the Supply Chain as only a vendor to them.Venn knows that the results of the ECR initiative may not be enough to rally support among the EVPs. Venn knows that whatever strategy is accepted needs to defi
3、ne the roles of each of the EVPs and to provide an outlet for each EVP to demonstrate his and her skills. He is also aware that the other EVPs are very conscious of the growth of Venns power. Each EVP will initiate a project with the assumption that the architect of the solution to R and 3) small bu
4、siness. Each of Telekenesiss business units has a President who reports to the CEO. In addition, R 2) tactical doctrine; 3) infrastructure and value. These are meant to give Telekenesis “process efficacy.“ This is their language.The current company is, in effect, the combination of the four small so
5、uthern telephone companies that were acquired and are now operated by Telekenesis. However, except for top management, the vast majority of employees of the telephone companies were retained, as were the administrative and operational support systems. Some of those employees are very excited to be a
6、ble to participate in this opportunity, but a lot of the old timers are dubious and apprehensive.All telephone company processes and functions are essentially the same as before the acquisition by Telekenesis. Telekenesis concentrated on establishing a simple, “no frills“ system for collecting finan
7、cial and operating information on the telephone companies but did virtually nothing to change the actual operations of the companies.Marley and Cratchet (the two silicon valley entrepreneurs) expect that the consultant selected will be able to bring fresh creative ideas to the process of what they t
8、erm is “.creating a 21st Century company for a 21st Century business.“ Included in their definition of process efficacy is the notion of “enterprise extensibility,“ or put more simply put the capability to seamless team with external suppliers in a variety of value-adding, integrative relationships
9、that can be episodic or persistent. Particularly important is the aspect of Telekenesis strategy in which vendors will provide LLWS compatible devices to customers who will pay a one-time $15 fee for the equipment. All four Telekenesis executives expect that the process efficacy initiatives will inc
10、lude information systems and technology strategy and planning. They want the consultant to provide a guaranteed “operational profile“ that states that the recommended configuration of hardware and software, costing $xx and operational by 19yy will be able to support the local loop wireless service b
11、usiness.There are four distinct flavours of legacy systems across the four companies. Hardware and software is different, with three of the companies having an IBM mainframe in addition to other computers. Telekenesis installed IMRS on a high end x486 computer to provide financial consolidation and
12、reporting of the four companies. Spreadsheet disks prepared at month end are FedExed to Telekenesis home office in Bernardsville, New Jersey and loaded into IMRS. QuestionsDo you believe you have enough information to develop an Business/IT strategy for this client? If no, what additional informatio
13、n would you require?What skills would the consulting team need to successfully complete this engagement?How would you structure the work for this engagement?What are the risks that Telekenesis faces? Should PwC guarantee an “operational profile“? If so, should there be any caveats included in the gu
14、arantee?What types of business processes will be needed?How would you integrate the processes of the four existing local phone companies and Telekenesis?What kinds of information systems will the company require?Where can PwC add the most value in the engagement? (i.e., of all the items that Telekenesis requested assistance with, where should we focus?)
