1、Cultural Differences and ExchangesAs chinas entry into WTO and the various levels, all types of the cultural and trade negotiation, with increasing frequency, cultural factors influence of the commercial communication was particularly important trans-border business. in communication with each other
2、, cultural differences caused business information was sometimes cause unnecessary misunderstandings and awkward, and when will also create differences and contradictions, directly influence business efficiency.Therefore, analysis of the cultural differences on business communications influence, on
3、the right of cross-cultural business communication of economic globalization has become the background of the new task that brook no delay.Cultural differences are different countries and regions, ethnic groups in different historical, political, economic, traditions and customs of differences. in i
4、nternational business communication, because the players from different countries, its political system, customs and religious belief, education background of the cultural background, there exists remarkable difference. Culture, on the same thing, with a word, the same action is different, even on t
5、he understanding of ancient chinese philosopher “Xing xiang jin,Xi xiang yuan“, but for this reason. the major cultural differences are ：(1) Business culture:time to time period for dealing with the rules also different. edward t hall of the time of the way into a single time and mode of time. a sin
6、gleton is time for the way “special“ and “speed“, and north america and europe and the people with such characteristics. in business negotiations, the time for money, and the arab and south america and asia have some business meeting for several hours are not involved in point. therefore, adopt two
7、different time using operators in the way, you need to adjust to the establishment of harmonious relations.(2) Commerce space:space open different groups in varying degrees , such as the united states open when working people expressed their willingness to communicate with the outside world , and ge
8、rmans like enjoy quiet space behind closed doors at work .Some countries like will all space benefits appropriation , and some countries pursuing space rational planning and division of work and coordination . Different on their respective space to retain the demand .(3) Commercial values and moral
9、： western ethical system attaches great importance to the competition, and encourage individuals to struggle, people keep forging ahead, usually at the achievements to be fully recognized his own ability, confidence and honor. the oriental culture encourages people to follow the rules of discipline
10、in moderation, reserved for the express and modest manner. in economic globalization era, the excess of modesty is not the mainstream culture of appreciation. The moral aspect of the east on the dedication and help others, and the importance of independence, equality and ego to encourage personal ca
11、pacity, not allow others to the infringement of their rights. in international business communication, we should try to cultivate their independence and improve the capability, in other people have volunteered to help him is not easily than others.(4) Communication: business etiquette is not communi
12、cation activities in the main differences, but its effects can not be ignored. In the way, Chinese Love asked his name, occupation and other personal circumstances, and West taboo strangers personal call, so in greetings link should pay attention to form and content, in order to avoid polite greetin
13、gs and good care is the misunderstanding for interference. In the acknowledgements way, usually to praise the Chinese will humble back, while Westerners admired oneself value affirmation, always proud. In exchange, straightforward character Americans always direct and concise, and careful and heavy
14、manners of the Japanese do not usually explicitly say not, as far as possible implicit selection committee. In the reception mode, the Westerners view yourself, help oneself, while the Chinese treat guests warm and thoughtful, sometimes excessive enthusiasm by Westerners as uncivilized. Therefore, t
15、he understanding of different cultures in business communication effect helps to correctly understand and deal with the various countries and regions of the customs, thus communication in business with.Cultural differences caused to international commercial communication barrier instance analysis.Cu
16、ltural background , people within the scope of the same coexistence when seldom create interpersonal differences ; But when cultural differences , there will always be misunderstanding and conflicts . East-west differences in customs and manners , is basically to cultural differences . East-west cul
17、tural differences western compared to oriental culture started relatively late , but in their internal between , for example : Southern europe and northern europe , western europe and eastern europe is to britain , germany internal also enjoy different place , however embodies the undoubtedly essent
18、ial differences or cultural differences between east and west .Dragon and Phoenix in china, dragon is a totem, the development of further now on the totem, the dragon, phoenix, is characteristic of animal totem comprehensive, in our ancient legend, the dragon is a cloud and rain god of animal. there
19、fore, in our longfeng means to the people, this one like fighters. “Dragon“ the phrase has been widely used.The han nationality always use “dragon“, the pandemic to “dragon children“ pride. the legend, the phoenix is a heroic animals, and the dragon, turtle, unicorn are four spirit. in china are lik
20、e a fine woman and a lasting peace and prosperity in the past, and for noble character. “are“ precious and rare used to indicate a noble character.In the western,dragon and phoenix did not mean to say , in the west , representative of the dragon is evil and evil , western phoenix , mean a revival of
21、 renewable . In western legends in fairy tales , the dragon is a huge lizard , long wings Scaly procrastination on a long tail , to flame-injecting from the mouth . During the middle ages, the dragon is the symbol of evil evolution, or Diablo in the Diablo( western famous computer games ) is a very
22、much like a dragon monster, in English, the Dragon by associating with“ dragon“ in Chinese on the associative completely different. If westerners express praise do not use Longfeng etc. The Chinese nation is a nations aspirations for stability and harmony, therefore, imagine the dragon, Phoenix is a
23、 kind of gospel. From the cultural point of view, the West has long influenced by religion, our country is in quite long period of time under feudal rule. Westerners believe in God, and God is against the fault, is evil; but our country peoples belief in God, Buddha, God will bring us good luck, God
24、 put the dragon as its representative of down to earth, is the Supreme symbol.Cultural differences in various respects, for instance, ： farmers went to beijing is a large, and cultural elements will receive considerable importance to and reflect culture. culture, there are differences involve confli
25、ct is inevitable, if two is too profound knowledge of the people together, each has his merits. if playing these advantages, there will be a culture of protection against such as culture of conflict. Culture is the worlds biggest problem, the country needs of the pillars have to be developed to effi
26、ciently and to the country a, only thus can the country to prosperity to the prosperity and cultural and knowledge of wine vat will resolve itself into the pure, from all these can see the importance of our society.Our study of cultural differences and formation of the obstacles to the commercial co
27、mmunication know each other, to reduce or avoid unnecessary problems to achieve a win-win goal. to engage in international business managers and operators, the following points should be based upon the cultural conflicts ：(1) From the cultural conflict to one another, to adapt to. Objectively speaki
28、ng, in recent years, the globalization of economy and the rapid development of the Internet, strengthen between the different culture business culture sensitive awareness and mutual tolerance and understanding of different cultures, but there are still many people because of underestimation of cultu
29、re on business communication role and this lack of attention. Engaged in business activities have to be aware of, cultural difference is the objective existence, not a standard to measure the quality of culture. So we should avoid stand alone in their culture position on others cultural interpretati
30、on and comment, reduce prejudice and discrimination. Should put themselves in the other culture position, recognizing the negotiators with different cultural backgrounds in demand, motivation, beliefs are different from each other, cultural angle ponders the question. If the other party from the mal
31、e culture effects of Arabia world, then contact before and clearance to build atmosphere of talk, are not related to womens issues, and come to the point and not have very good start negotiations strategy.(2) Strengthen communication and establish mutual respect and cooperation. chinese and the bila
32、teral cooperation in conflict is inevitable, there is disagreement between parties with a view to understanding and agreement of the road. in this case, the two parties can only tolerance, mutual understanding of communication, especially the number of different ideas and actions, both from the cult
33、ural differences and thinking of making a difference in perspective, in this way can eliminate misunderstanding and avoid conflict , to reach understanding , mutual understanding , and , finally , we can establish concepts suitable for the enterprise , work methods , the principle of cooperation pat
34、tern of exchange . Transnational business communication , different business culture sometimes diametrically opposed , some representatives insisted the principles and rituals in our view may is unthinkable . Must not make improper comments the others culture, also dont let the other by their own va
35、lues, and that is easy to cause a sharp contradictions. so when cultures in the negotiations from the collision, and you will learn to respect each other and strengthen the exchanges, even at very small part of all must be alert.(3) Training of language and nonverbal communication, have different st
36、yles of communication. as an international business activity in order to effectively engage in, with diverse cultures colleagues, employees and customers communication, have mastered the corporation has engaged in business dealings with the national language, and cannot always rely on language skill
37、s to translate. more and more accurate to speak and pulled into the distance, that itself is a competitive advantage. Meanwhile, business activities in different countries to learn the language of the expression of cultural identity, it is also effective communication between the culture of the basi
38、c requirements. in addition, various styles of communication is also very important. at the sight of high cultural and medium level of uncertainty for culture, people tend to the fullest use of communication, a lot of time to explain details.(4) Insight into different countries on behalf of the cult
39、ural norms , social customs and taboos . Before the business personnel exchanges with foreign countries , must learn more about their customs and taboos , as far as possible to avoid do not know certain special stress so that the other unhappy even affect the business cooperation process and results
40、 .International business activity must pay great attention to the culture of communication. owing to cultural barriers in time, space and values and moral, interpersonal communication and respect differences, commercial communication should be set up in the cultural difference, for the world cultural and, on the basis of mutual respect in various communication skills and improve the business of fruit and competitive.
