,MOBILE MARKETING IN APAC 2020,Foreword Takeaways,Chapter one: The impact of mobile,Chapter two: Mobile marketing types and technologies,Chapter three: Mobile budgets Chapter four: Mobile effectiveness,Chapter five: Mobile tactics,Chapter six: Respondent demographics,3 4,5,9,14 19,24,29,MOBILE MARKETING IN APAC 2020,Mobile has consistently been an effective marketing channel in Asia Pacific (APAC) and is playing a pivotal role in shaping the future of modern marketing. The onset of COVID
