流利说商务英语Level5 Unit2 Part1 Market Share Termsv Total addressable market or TAM Total addressable market or TAM is the total market demand for a product in a year.It is used to indicate how much potential a business has in the market.Before calculating TAM, a company should consider its ability to reach its target market.v Target marketA target market refers to a group of consumers that a product or service is aimed at.These customers can be identified by income level, age, gender or
