1、大学体验英语 3 综合教程（第三版） - 1 -Unit 3 Famous Brand NamesLead-inAnswer: 4 3 6 2 1 5 Passage AThink About It:1. What is a bathtub battleship referred to as in this passage?Answer: A bathtub battleship is a toy battleship made of Ivory Soap that children play with in a bathtub.2. Why is Ivory Soap so popular
2、among Americans?Answer: It is pure and it floats.3. How did Proctor & Gamble succeed in promoting Ivory Soap?Answer: It took advantage of a successful nationwide advertising campaign.Read and think（二）、Ivory Soap1、About the brand name: Answer: The brand name was lifted from “out of ivory palaces”, a
3、phrase found in the Bible.2、About the company:Answer: * In 1837, two immigrants named William Proctor and James Gamble founded the company.* For decades Proctor & Gamble produced candles and soap.* It took more than twenty years for sales to top one million dollars.3、Does the author generally encour
4、age students to join clubs and societies? Why?Answer: 1) The quality of the product: safe, mild, and pure. And it floats.2) The profitability of the product:* Ivory Soap has earned billions of dollars for the company.* Annual sales of the products under the Proctor & Gamble umbrella, including Ivory
5、 Soap exceed thirty billion dollars. 3) The popularity of the product: * When it comes to washing out the mouth of naughty children nothing beats Ivory Soap.* At least half a dozen generations of Americans have gotten themselves clean with Ivory.* So many hands, faces, and baby bottoms have been was
6、hed with Ivory that their numbers beat the imagination.* Generations of little boys have converted bars of Ivory Soap into bathtub battleships.（三）、Answer: 1. the introduction of its floating soap, an enormous new factory in a place called Ivorydale, Annual sales, billions of dollars,大学体验英语 3 综合教程（第三
7、版） - 2 -2. safe, mild, and pure, solid and spotless, American institution, Washington Monument, respected, Congress, American history （四）、Answer: advertising, brand, promoted, proved, popular, expression, global, immigrantsRead and complete（5）、1. France has already pledged billions of dollars in aid
8、 next year.Answer: France has already pledged billions of dollars in aid next year.法国已经保证明年提供数十亿美元的援助。2. You shouldnt promise what is impossible.Answer: You shouldnt promise what is impossible.你不应对不可能做到的事做出保证。3. The boss assured him that she had no plan to let him go.Answer: The boss assured him tha
9、t she had no plan to let him go.老板向他保证并没有解雇他的打算。4. It would be wise to get his eyes checked to ensure there is no problem.Answer: It would be wise to get his eyes checked to ensure there is no problem.检查一下他的眼睛，以保证没有问题，是明智之举。5. Measures have been taken to guarantee that no student will have to drop o
10、ut of college for financial reasons. Answer: Measures have been taken to guarantee that no student will have to drop out of college for financial reasons.（学校）已经采取措施来保证学生不会因经济原因而辍学。6. The manufacturer must warrant the quality of its products according to the regulations.Answer: The manufacturer must
11、warrant the quality of its products according to the regulations.生产商必须按规定保证其产品质量。（6）、Answer: 1. attain 2. modest 3. attractive 4. precise 5. campaign6. market 7. manufactures 8. sponsor 9. imported 10. Brands（7）、 Answer: 1. frown . on 2. for instance 3. as a result 4. when it comes to 5. under . Umb
12、rellaRead and translate（8）、1. 思想是通过语言来表达的。(by means of)Answer: Thoughts are expressed by means of language.2. 我今年买的新书多得难以数清。(keep count of)Answer: I have bought so many new books this year that its really difficult for me to keep count of them.3. 这位老太太确信，今天她儿子会回家来为她庆祝生日。(feel assured)Answer: The old
13、 lady feels assured that her son will come back home today to celebrate her birthday.大学体验英语 3 综合教程（第三版） - 3 -4. 他妈妈坚持说他每月的零用钱不能超过 100 元。(exceed)Answer: His mother insisted that his pocket money should not exceed 100 yuan per month.5. 上个月我们买了一辆车，是用我的名字登记的。(register) Answer: We bought a car last month
14、, which was registered under my name.Read and simulate（9）、1、 对于大部分美国青少年来说，要论既舒服又时尚的衣着，没有什么能比得过 T 恤和牛仔裤了。 Answer: For most American teenagers, when it comes to comfortable and fashionable clothing, nothing beats T-shirts and jeans.2、李宁公司从 2010 年开始广为宣传“让改变发生”，并且使这种观念深入人心。Answer: Starting in 2010, Li-N
15、ing widely promoted that “Make the change,” and the notion took hold.3、当这条消息在网上首次发布时，上网浏览的人不计其数。 Answer: When the news was first released online, the number of its viewers beats the imagination.4、这个女孩在歌唱比赛上的杰出表现为她带来了巨大的机遇。Answer: The girls big break came with her outstanding performance at the singi
16、ng contest.5、在许多欧洲国家，人们都反感在公共场所吸烟。Answer: In many European countries people tend to frown on smoking in public places.Passage BThink About It1. Do you have a Haier product at home? If so, describe it. Answer: Open.2. Why is Haier so successful in the US?Answer: It is Haiers marketing strategy that w
17、orks the success.3. Do you often have difficulties understanding English articles because of too many new words? Do you know you can get the conceptual meaning of a word or a phrase through its context clues in the parallel structure? Answer: Open.Read and complete大学体验英语 3 综合教程（第三版） - 4 -（十三）、Model:
18、 Work and study must be your focus now.You must focus your mind / attention on work and study now.1. The firemen were having a battle against the flames.Answer: The firemen were battling against the flames.2. The company has not yet signed a contract with any advertising firm.Answer: The company has
19、 not yet contracted with any advertising firm.3. Students are target consumers of this product.Answer: This product is targeting on students.4. Refusing to cooperate was their signal of displeasure.Answer: They signaled displeasure by refusing to cooperate.5. Fish is the major feature of Inuits diet
20、.Answer: Fish features largely in Inuits diet.6. That world famous director is making a film in our town.Answer: That world famous director is filming in our town.（14）、Answer: A: 1.consumers, 2.shop, 3.money, 4.reduction, 5.speciic, 6.home(s) B: 1.revenue, 2.retailer, 3.discount, 4.distributor, 5.ni
21、che market 6.household appliancesRead and translate（15）、1. 海尔在海外市场试图以形象而不是价格击败对手。它将其主要注意力集中在像学生这样的利基市场（定位市场）上，期望他们年长以后还会钟爱海尔品牌。目前，海尔在美国的家用电器年销售额已达 2 亿美元，并占有美国小型冰箱市场 35以上的市场份额。这对美国的家电生产商形成了挑战。 Answer: Haier is seeking to outflank its competitors by competing on image rather than on price in overseas
22、markets. It has been focusing most of its attention on niche markets, such as students, in the hope that they will remain loyal as they get older. Currently, Haier sells $200 million worth of household appliances in the US annually and claims more than a 35% share of the US market for the minibars,
23、which constitutes a challenge for the American household appliance makers.2. 作为一个全球品牌，海尔致力于通过创新来满足消费者的需求，为消费者提供更多的明智的选择，让他们可以享受时尚的、负担得起的并且是可持续的生活方式。海尔秉承着一个信念，那就是为消费者设计和制造经久耐用、无后顾之忧的产品是一个负责任的企业应承担的使命。Answer: As a global brand, Haier is dedicated to meeting customer needs through innovation. It is com
24、mitted to giving customers more sensible options that enable 大学体验英语 3 综合教程（第三版） - 5 -them to enjoy a modern, affordable and sustainable lifestyle. It holds a belief that to design and produce durable and worry-free products for the customers is a mission that a responsible corporation should underta
25、ke.Reading Skills Practice（十六）、1. Who is the counterpart in position to the American president?Answer: The prime minister of Japan.2. What is the synonym for assistants? Answer: Aides.3. What is the synonym for news reporters?Answer: The press.Translating Skills Practice（17）、1. There was no snow, bu
26、t the leaves were gone from the trees, and the grass was dead.Answer: 天未下雪，但叶落草枯。2. Instead of one old woman knocking me about and starving me, everybody of all ages knocked me about and starved me.Answer: 那时打我并且使我挨饿的不只是一个老太婆，而是老老少少各式各样的人。3. We can measure the amount of water in a pot, but we cant m
27、easure its heat. We dont have an instrument for that. Answer: 我们能测量罐内的水量，但不能测量水的热度，我们还没有这种仪器。4. As the temperature increases, the volume of water becomes greater. Answer: 温度增高，水的体积就增大。5. His telescope and his experiments were always bringing him new surprises, and he made notes of his work every day
28、. Answer: 他的望远镜和实验总是给他带来惊奇的新发现，他每天都把工作情况记录下来。General Writing（18 ）、Answer: 1, 8, 6, 4, 9, 10, 3, 2, 5, 7, 11Unit 5 Lifelong EducationLead-inAnswer: 1.employment market 2.handle the changes 3.concluded 4.very nature 5.builds on 6.involved in 7.at various stagesPassage AThink About It: 大学体验英语 3 综合教程（第三
29、版） - 6 -1. In what way do you usually learn English words? Do you often ask the native speakers to explain English words for you?Answer:Open.2. How do you understand the German proverb “Whoever cares to learn will always find a teacher”?Answer:Anyone who is willing to learn will make use of every ch
30、ance to learn something from others.3. Do you think teaching is also learning? Why?Answer:Yes, because when we are asked to teach what we are supposed to know, things often turn out not as obvious as we thought it to be.Read and think（三）、peculiar:Authors definition: Strange, odd. Often with a hint o
31、f something suspicious.Authors example: It (idiomatic) involves a peculiar use of the language.Dictionarys definition: strange or unusual, sometimes in an unpleasant wayDictionarys example: His accent was a peculiar mixture of Scottish and Irish.Your conclusion: Openidiomatic:Authors definition: “Id
32、iomatic” is related to the word “idiom”. An idiom is something that is used in a particular part of the country or by a particular group of people. People who arent part of that group arent likely to use it and might not understand it.Authors example: gapers blockDictionarys definition: using or con
33、taining expressions that are natural to a native speakerDictionarys example: Philippa was soon to acquire a remarkable command of idiomatic English.Your conclusion: Openproverb:Authors definition: I think a proverb is kind of like an aphorism. But not quite. A proverb is a condensed saying that teac
34、hes you a lesson.Authors example: Haste makes waste.Dictionarys definition: a short well-known saying that states a general truth or gives advice大学体验英语 3 综合教程（第三版） - 7 -Dictionarys example: Dont put all your eggs in one basket.Your conclusion: Open（4）、Answer: passenger, eager, explain, vocabulary, w
35、onders, ignorant, dictionary, explanations Read and complete（6）、Answer: 1.qualify, 2.(had) committed, 3.hint, 4.assume, 5.vague, 6.peculiar, 7.retreat, 8.puzzled, 9.misleading, 10.confused （7）、Answer: 1.resorted to, 2.racking your/ones brains, 3.hangs on, 4.jotted down, 5.at a loss Read and translat
36、e1. 知道原理是一回事，但要付诸实践又是另外一回事。(its one thing . its another .)Answer:Its one thing to understand the principle, its another thing to put it into practice.2. 据报道，慢跑 (jogging) 可将患心脏病的可能性减少三分之二。(less likely) Answer:It is reported that jogging makes you three times less likely to suffer from a heart attack.
37、3. 根据最新调查，半数英国人不清楚欧元与英镑的比值。(have no idea / in relation to)Answer:Almost half of the British people have no idea what the euro is worth in relation to the pound, according to the latest survey.4. 这片土地本应建成一个供大家享用的公园，但现在却立起了几栋公寓楼。(should have done) Answer:The area should have been made into a park for
38、everyone to enjoy but now some apartment buildings stand there.5. 不知道所有这些相关信息能否凑成一幅关于他的清晰图画。(add up to)Answer:Im wondering whether all the related information could add up to a clear picture of him.Read and simulate1、 认识到节约能源的重要性是一回事，但在生活的方方面面付诸实施又是另外一回事。 Answer:Its one thing to recognize the import
39、ance of saving energy, its another to put it into practice in every aspect of life. 2、销售经理认为，如果销路不好，新产品就不能算好。 Answer:The sales manager believes that clevers not clever if the new product doesnt sell well.3、他不停地编着各种借口来解释为何没能完成任务，好像一千个谎言加起来就可以等于大学体验英语 3 综合教程（第三版） - 8 -实情。 Answer:He kept on making up e
40、xcuses for his failure to finish the task as if a thousand lies would add up to the truth.4、这项调查发现，人们逛商场的时间越长，就越不能控制自己的购物欲望。 Answer:It is found from the investigation that the longer people stay in a store, the less likely they are to control their desire for purchases.5、我相信像她这样勤奋的人肯定会很快地克服她在英语学习方面的
41、困难。Answer:I believe that someone as diligent as she is will soon overcome difficulties in the study of English.Passage BThink About It: 1. For what purpose(s) would an adult return to college? Answer: The reasons vary. A few would come to college to make up for the education they missed when they we
42、re young. Some would return to get re-educated to prepare themselves for the new careers and a new life. Some others would come to learn some subjects for pleasure.2. Do you think most of the college students appreciate their college life? Answer: Probably not. Some do not seem to understand theyre
43、having the best years of their lives, and are anxious to get out.3. Do you know that the function a sentence performs is decided by its context, and this might be a reason, justification, assumption, explanation, and many other functions according to this context? Answer: Open.Read and completeAnwse
44、r:1. (1-f) It seemed even the idyllic mountain scene couldnt take his mind off his work.2. (2-a) Im not sure whether the topic on fashion will appeal to all the youngsters.3. (3-g) Both countries have firmly denied Japans claim to the island.4. (4-b) A smart learner knows how to make best use of his
45、 time to acquire the knowledge he is here for.5.(5-h) Perhaps this photograph will refresh your memory?6. (6-c) The questions about the inefficient measures to deal with the nuclear leakage stumped the spokesman of the government.大学体验英语 3 综合教程（第三版） - 9 -7. (7-e) After many setbacks, Peterson lost hi
46、s conceit but not ambition.8. (8-d) In his report the economist stressed that the market showed no inclination of recovery.（14）、Answer: 1.start again from the very beginning 2.have always been amazed by3.retook the course 4.work very hard on 5.carefully study againRead and translate1. 大学生活格外愉快。校园里的年
47、轻人们都在全力以赴地获取知识。他们除了自己的学习，对其他事情无需负责。他们应该耐心地体会 接受教育的过程，而不要急于去挣钱。他们应该知道，校园生活是在为他们走出校园去追求成功作准备。 Answer:College life is extraordinarily pleasant. Young people on campus are all gung ho to acquire knowledge. They are with no responsibility to anything but their studies. They should have patience with the
48、process of being educated, but not be anxious to make a buck. They should understand that college life is to prepare them to get out and get success at life.2. 在一个不断创新的世界，学位不能保证你拥有成功的事业。因此，发奋学习是人们普遍的做法。他们对终身学习态度积极。他们有些 人回到学校，在那里他们可以利用学习资源。有些人调换工作，以丰富自己的工作阅历。甚至在退休以后他们还会投入时间进行学习。Answer:In a world of constant innovation, a degree cant guarantee you a successful career. So its common practice for people to commit themselves to learning. They develop positive attitudes toward lifelong learning. Some of them go back to school where they
