1、BEC - Proposal Writing大学英语拓展课程剑桥商务英语（ BEC）中级常州大学外国语学院 杨国萍Introduction to Proposal WritingvBasically, proposals are persuasive presentations.vPurpose: to solve a problem, alter a procedure, find answers to questions, or conduct research on a topic of mutual interest.v120-140 wordsvno significant diff
2、erence between the format required for proposals and reports vProposals can use various delivery media, such as letter, fax, email, etc.Introduction to Proposal WritingA Typical Structure for ProposalsvIntroducing the ProposalvProviding Reasons / Comparing Pros and ConsvBalancing and ConcludingLead-
3、in: Reading exercise on p.72 In response to your enquiry about/ Further toAt present the company seems to be performing (wellbadly)On the one handbut on the otherOne advantage / disadvantage is thatOne other thing to consider isDespiteI would still suggest that.Overall, I would strongly recommend th
4、at.The fact thatmakes this a good | poor investment opportunity.Go to the Writing Task on p. 73Reading: A ProposalA salesperson who works for a company renting office space has faxed the proposal below to a client. Read it and answer question 1-3.1. What are the needs of the client?2. Is the salespe
5、rson able to meet those needs?3. What are the benefits of the second location?Dear Mr. RiceThank you for your order by fax. Further to your request for office space for twelve months. Id like to mention that I can also offer you a 10% discount for bookings of an eighteen-month period.You enquired ab
6、out availability at the Virginia Walk Centre and offices are still vacant. However, please note that there is limited parking and some offices are on different floors. As an interesting alternative, you might wish to consider a new premises called Dockside (about one mile down the riverside from Vir
7、ginia Walk). It has the following features: a first-floor open-plan office space (75m2) with wonderful views of the old harbour. a convenient three-minute walk from the station and ideal for cyclists with a path along the riverside suitable parking facilities for over twenty staff.Please consider th
8、is possibility and note the discount would still apply. A visit to this premises can be arranged, although I would suggest a prompt decision on this second option.I look forward to hearing from you in the very near future.Yours sincerelyHugo Jones1. What are the needs of the client?2. Is the salespe
9、rson able to meet those needs?3. What are the benefits of the second location?The client needs office space for 12 months.The salesperson can meet those needs and also wants to try and sell a little more in addition.The second location offered has these benefits:-offices on the same floor- wonderful
10、 views- more convenient than the other location for transport- suitable parking facilitiesDear Mr. RiceThank you for your order by fax. Further to your request for office space for twelve months. Id like to mention that I can also offer you a 10% discount for bookings of an eighteen-month period.You
11、 enquired about availability at the Virginia Walk Centre and offices are still vacant. However, please note that there is limited parking and some offices are on different floors. As an interesting alternative, you might wish to consider a new premises called Dockside (about one mile down the rivers
12、ide from Virginia Walk). It has the following features: a first-floor open-plan office space (75m2) with wonderful views of the old harbour. a convenient three-minute walk from the station and ideal for cyclists with a path along the riverside suitable parking facilities for over twenty staff.Please
13、 consider this possibility and note the discount would still apply. A visit to this premises can be arranged, although I would suggest a prompt decision on this second option.I look forward to hearing from you in the very near future.Yours sincerelyHugo JonesWriting: A faxSpacesaver, company which r
14、ents warehouse space to businesses, has been sent this fax. Look at the fax and the other information below and answer the following questions.To: SpacesaverFrom: Randy BurrSubject: Renting warehouse spaceFurther to our discussion last week in which I outlined our need for warehousing over the next
15、eighteen months, I would like to enquire if the warehouse space is still available at the W1 site.We would have the following requirements:- warehouse of 100m2- 24-hour access- must have security- adequate parking for twenty and easy accessoffer 10% discount for two-year bookingThree lots currently
16、available:75m250m250m2Warehousing New warehousingspaceNOW OPEN.All space available from 25m2 to 100m2.Two thirds the price of W1Based in city centre. Could offer two spaces at 50m2 but more expensive. Poor access and parking for five at mostOutside of city centre. 30-minute drive from Brown and Burr
17、Just off motorway. Easy access for lorries and adequate parking. Brand new facility. CCTV and security firm check once a night.1. What are Mr. Burrs needs and requirements?2. How much Spacesaver meet those needs? Which requirement cant be met?3. What benefits of Circular Storage should Spacesaver me
18、ntion in its reply?Mr. Burr needs warehousing for 18 months. He needs 100 square metres in space, security and parking for at least twenty people, as well as good access.Spacesaver can meet those needs if Mr. Burr takes two spaces of 50 square metres (although this is expensive). However, parking an
19、d access are poor.Spacesaver is more positive about the warehouse at Circular Storage because there is 100 square metres space. Its also cheaper and has good access and parking as well as security. The only drawback is that the warehouse isnt as central so the proposal to Mr. Burr will have to convince him that the benefits outweigh this problem.Questions
