1、1The Study on Higher Vocational Hotel Management Teaching Reform based on People-Oriented Management Abstract: Hotel with humanization management pursuit of customer satisfaction, on the one hand, to emphasize the customer as the center; On the other hand, the employee satisfaction in the important
2、position, based on pressure, some people even puts forward “staff first, customer the second“ the management idea, stressing that there is no satisfaction of the staff would have not satisfied customers. Attention employee satisfaction is the emphasis on customer satisfaction; it is to point to the
3、specificity of the hotel products. Humanistic management theory of modern hotel the user need hotel in the first place reflects the principle of humanistic concern, from construction, furniture, decoration and other environmental design, operation procedure and vocational service such as the environ
4、ment design, fully embodies all aspects of this principle. At present, the hotel management “people-oriented“ has become a hotel industry trends. Key words: Hotel Management Teaching; Higher Vocational; 2People-Oriented Management Philosophy 1 Introduction “People-oriented“ management philosophy pop
5、ular for a while, it does have the effect in the modern enterprise management. The hotel industry is a typical industry in services. Both internal staff and external customers, “ is its main elements.”People-oriented“ management style of the hotel industry, of course, should be taken seriously. Land
6、 ethics, a new understanding of the “people“, the introduction of enterprise management from environmental ethics. In the new era and new requirements, proposed to the business management, so how to convert “people oriented“-from the perspective of land ethics is a pressing the current problems. 2 T
7、heories 2.1 “People-Oriented” Early capitalism enterprises are to establish the capital as the center. For the profit maximization, capital is the major determinant. Once the money is converted into capital, it has characteristics, that is, in order to keep moving, continuous movement continue to cr
8、eate a residual value. In addition, the competition is the basic characteristics of the market economy. The law of competition is the survival of the 3fittest. The company will develop high efficiency; On the contrary, they are wiped out of the market. Such a competitive environment promote every co
9、mpany must can hardly walk; make more money, money fast. The characteristics of management must take to “capital“ for the “base“. Schedule the capitalist mode of production, especially in 1950, in the person of the contribution of business increase productivity, forcing the enterprise to realize a p
10、erson is more important is not physical capital. “Humanism“ began to put up against “capitalism“, and gradually replaced the “capitalism“ dominant share of the enterprise. The human-oriented management style also arises at the historic moment. The management of the way reflects the modern commercial
11、 enterprise should be regarded as people itself, and not sees them as a factor of production or resources. Management should pay more attention to human physiology; Attention? Human feelings pay attention to the natural features. Therefore, strictly, it is with the person this of the word, “oriented
12、“ is in fact a philosophy in the sense of “basic“ and “basic“, “objective“ mean, is a new type of the understanding of the nature of management philosophy of sense. The hotel industry is a type of service industry, in the management process; “person“ will be more close relationship. 4Direct contact
13、with the hotel interests, many influence factors of “man“ is outstanding, the hotel management theory of the humanized management came to be. Hotel operation including two goals is in the management direction and external customers and employees. Therefore, people-centered management theory in moder
14、n hotel reflects the people-oriented ideology, including customer satisfaction and employee satisfaction, the two meanings. Customer satisfaction is the ultimate goal of the operation of the hotel, “that is the core of“ people-oriented theory in modern hotel management. Customer satisfaction is aske
15、d the hotel with the customers as the center, considers the needs of the customers based on the characteristics of the combined with the hotel itself, development business principles, the management decision, and through the proper expression and good communication with the customer agrees to or get
16、 recognition. 2.2 “Land Ethics” American scholars Leo waves “land ethic“ complete “sand village yearbook (1947), is called the“ new “bible“ of modern environmental movement “. The final chapter of the book is “the earth ethics“, Leo wave DE thinks, moral self-discipline freedom movement; this comes
17、from slander and recognition: “man is a community interdependent part a member.”Therefore,“ 5ethical “land human role of conquerors community from the land conversion to ordinary citizens and member of the community. It means not only that respect each members, but also means that respect the commun
18、ity itself.“ Hidden in this assertion is, Leo wave DE admits, though in a sense, people just ordinary members? The “biological community“, but in another sense, they are the natural environment, and a huge technical ability, which made them very different from the other members. Power skills more po
19、werful, also have been more and more need for the human civilization is affected by the “land ethics“. The “land ethics“ is intended to help survivors of the earth “from modern humans control technology.“ Because the earth only when we as a community, we belong to it, and we will come to you to love
20、 and respect it. The most original content in Leo waves ethics is the land a whole socialist principle: “one thing, when it helps protect the integrity of the information community life, stability and beautiful, it is correct; on the contrary, it is wrong.“ There are three parts to build the theory
21、of land structure moral: 1) the ecological view of nature. Leo wave see the earths of mountains, rivers, insects, fish and flowers and trees as a living organism, men are also a part of. Leos emphasis on the 6human species is wave of the relationship between the ecological system and natural environ
22、ment. The ecological center point of view, humans and other than human biological in ecological overall organic coexistence, points out that the processing of the relationship between man and nature says long-term development direction of mankind. 2) The ecological whole theory of methodology. Leo w
23、ave to point out the decision in humans ecological activities only through anthropocentric approach is very dangerous, because the ecological methods are often neglected, and then ruled out a lot of those in the earth community members, they are not commercial value, but these members of the role of
24、 the progress of the land based ecosystems. Therefore, we must focus on all of the ecological system species and survival of the future of the long-term interests. We must put the harmonious, integrity, beautiful the ecological system and environmental protection is essential. 3) The ecological ethi
25、cs. As ethical concept extension based on land ethics, not only human beings should be responsible for himself, is responsible for the seed, and should be more responsible for the whole biosphere. Therefore, the human behavior must comply with the interests of the whole biosphere. Realize the sustai
26、nable development of human and the 7development, human must set up the general principles ecological concept. 3 Conflicts and Relationship “People-oriented“ management and “capital-face the management or“ material face “the management is an obvious progress. Today, however, the further development o
27、f the society, when the conflict“ land of moral “, we must put this management idea need recently illustrations. 3.1 Conflict 1) Emphasize “people“ in the “people-oriented“ management of hotel, on the one hand, means employees, on the other hand, means that customers, but we are easy to ignore the o
28、ther part of the interests of the people, who is in the living environment, not walk without a walking stick and customers (including the reality of the customers and potential customers). In the operation of the hotel, with emphasis on the interests of the staff and customers are worth the promotio
29、n, but we must also consider other people who have not the realities of business value, in society and these members are based on social and ecological system. For example, “hogwash oil trade“ and “no degradable waste discharge“ is popular criticism some hotel. Some hotels for the interests of the 8
30、customer that, publicly announced that they do not use “hogwash oil“, but stood in their business status, sell it to use cooking oil illegal businessmen, on the one hand, and to increase their income, on the other hand, not hurt their own customer benefits. However, “edible oils“ into the market aff
31、ect the entire social environment. In order to facilitate customer packing food, save costs, some hotel provides customer the dissolution of the food containers, it in the surface in the interest of the customer, but sacrifices the overall interests of the society. In addition, some hotel “noise pol
32、lution is hovering landing in the scenic area, etc; the damage is not directly related items the interests of the people. The land not only their own ethical promote human responsibility, responsible for future generations, but is also responsible for the whole biosphere. At this point, it is wrong
33、if we one-sided understanding of“ people-oriented management “is to protect the interests of employees and customers. The hotel must take“ human “as a part of the whole society, and not as a, and not a few or a group of people, but the whole human and its life environment. Realize the social respons
34、ibility of the enterprise is not only a involvement of all the expectations and requirements, but also the important 9cornerstone, causes the enterprise to enhance competitiveness of power, in order to achieve sustainable development.“ 2) Put too much emphasis on hotel management “human“ interest, w
35、e often ignore the interest in the natural environment of the material. When people got tired of eating generally poultry, livestock, they begin to eat a variety of wild animals, and it has become a trend, and even is regarded as a sign of status. Under the guide of the so-called “people-oriented“ c
36、oncept, some hotel uses its best endeavors to promptly satisfy the interests of its clients. The deer bear, or even the ant, the grasshopper, owls, snakes, mice and other ingredients have become hotel delicacy. Some hotels is even if the state to protect animals, such as the ant eater, swans and oth
37、er hotel to attract customers. On the surface, is to provide a “customer satisfaction“. , the business is very good, and profit, more important is, do so “staff satisfaction“ is easy. However, this “people-oriented“, make the interests of “material“ is a violation. It is known as “the graveyard of w
38、ild animals“, the countrys biggest wildlife trade market- wildlife market as the most popular place for the hotel. Have 30 kinds of snakes, more than 100 kinds of wild animals in the market trade, with an annual turnover of more than. More than half of the restaurant 10cook of wild animals, 60.9% of
39、 the respondents claimed edible wild animals. Every year, in Shanghai restaurant cooks 1000 tons of snakes; other local cooked about wild migratory birds- the ducks. Hainan wild birds crazy killing in the province birds falling from the original 344 to 214 species, the number has been greatly reduce
40、d, and basically we cant see birds. Land ecological system is to promote ethics of the long-term benefit of all species and the prospect of survival. “It is with the person this“ may not only meet the “people“ who is their customers, especially the part of the population, doesnt it humanity as a wha
41、les needs. It must consider the harmony of nature and the symbiosis between the species. This bad behavior also means that the punishment of the human nature. For example, animal easily spread disease, rabies, the mad cow disease; AIDS is spread by wild animals. In addition, the damage caused by foo
42、d chain ecological disorders, humans will cause irreparable harm yourself. 3) Put too much emphasis on “people“ interest in hotel management, we often ignore the overall interests of the organization, resulting in operation shortsighted. The system theory indicates that organism can run, from the whole to the order as it will often “stable state,“ which means different part of the overall balance. The hotel is
