.E-MARKETING(From:E-Marketing by Judy Strauss,Adel El-Ansary,Raymond Frost-3rd ed.1999 by Pearson Education pp .G4-G25.)As the growth of G shows, some marketing principles never change.Markets always welcome an innovative new product, even in a crowded field of competitors ,as long as it provides customer value.Also,Googles success shows that customers trust good brands and that well-crafted marketing mix strategies can be effective in helping newcomers enter crowded ma
