1、THE 7CPINCIPLE IN THE BUSINESS LETTER WRITING【Abstract】The purpose of this report is to examine how the 7C-principle including courtesy， correctness， completeness， clarity， conciseness and concreteness can be beneficial in the process of the writing of business letters. 【Key Word】7C-principle；busine
2、ss letter writing 1 the interpretation of 7C-principle The article concludes with the opinion that based on the 7C-principle and the writing methods focusing on the application of courtesy， consideration， correctness， completeness， clarity， conciseness and concreteness， the quality of a business let
3、ter is the most important part of business communication， which directly influences the first impression of the addressee and the success of business cooperation. Courtesy is the requirements of the respect and the considerable and affirmative expression toward readers based on the principle of You-
4、attitude. The correctness of the grammar， punctuation and spelling is the basic requirement in business writing. Conciseness is the requirement of using the least necessary words to conclude the whole contents without the avoidance of the courtesy and completeness. Clarity refers to the adequate exp
5、ression and the easily understandable writing structure， which allows readers to understand the purpose and information of the writer at the first time. The aim of business letter is to make a concreteness of communication between two parties. In order to get the satisfied rely from the readers， the
6、 contents， statistics and information should be complete. The application of the principle refers to thinking considerably about the target person and express affirmatively based on the principle of You-attitude， to be accurate and cautious in the writing of business documents， to use the most conci
7、se words to illustrate the aims of letter and avoid the obscurity and ambiguity， and to be clarified concretely and explicitly in case of the abstract and vague expression 2 The application of 7C-principle When the 7C-principle is practically used in the writing of business letter， some semantic met
8、hods can be applied from the rhetoric perspective. 1. Concluded from the principle of courtesy and correctness， the utterance of euphemism can be recommended. 2. Completeness and concreteness together requires the compound sentences with full necessary information in the business writing 2.1 Euphemi
9、sm In the business letter writing， the use of euphemism must conform to the principle of courtesy and correctness. Euphemism which shows the respect and politeness to the readers is one of the major requirements of business writing. And it includes the writing style of the imperative sentences with “please”， conditional sentences and the subjunctive mood， flexibility use of the passive voice and the integration of affirmative sentence and negative sentence
