Developing a Sustainable Economic Model for Public TelevisionMay 29, 2003CONFIDENTIAL1PROJECT ASPIRATIONS AND KEY QUESTIONSIdentify and drive major changes that will put public television on a more sound economic footing and ensure its future successHow severe and long lasting are the financial pressures on the system?How should we launch these initiatives and effect lasting change?Which performance improvement opportunities offer the most promise?2CHALLENGES: BOTH STATION ECONOMIES AND PROGRAM
