1、1Analysis on the Prospect of Developing the Sports Industry for the Elderly in ChinaAbstract. Developing the sports industry for the elderly is not only meeting the needs of the aging society, but also an internal requirement on promoting the harmonious development of society. In this paper, by star
2、ting from the current situation of the aging development in China, the problems encountered by the elderly and the roles of physical exercises in solving the problems of the elderly are analyzed in depth. On this basis, developing the sports industry for the elderly is proposed, and also the advanta
3、ges and disadvantages of the industrial development are analyzed together. Finally, suggestions are proposed about promoting the development of the sports industry for the elderly in China. Key words: Aging Society; the Sports Industry for the Elderly; Physical Exercises 1.Current Situation of the A
4、ging Development in China 1.1 Current Situation of the Aging Development in China The latest data, which was released by Chinas Aging Office, showed that the number of the aging population above 60 years 2old had reached 184.99 million by the end of 2011, accounting for 13.7% of the total population
5、, and increasing by 0.4% from the prior year. According to the international definition on aging society, a society can be judged to enter aging society if the proportion of the elderly above 60 years old has been higher than 10% in the total population. 1.2 Life State of the Elderly under the Backg
6、round of Aging China has entered the aging society, but the conditions of the aging society have not been known by people. Entering the aging stage not only means the increase of the age, but also gives rise to a series of other problems. First, there is a psychological gap in the elderly. Second, l
7、onely feeling generated in the elderly group is a very common problem. Especially after the family planning policy was implemented in China, the common situation is that three or four old parents are centered on a couple. Finally, according to the general physiological law of human beings, the incre
8、ase of the age will result in the decline of physical functions, and also all sorts of virus will make incursions into human body by chance. Subsequently, the physical health of the elderly is affected. 2. Physical Exercises and the Solutions to Aging Problems 2.1 Helps of Physical Exercises for the
9、 Elderly 3Researches shows that moderate physical exercises can play a great help in increasing the physical health of the elderly. First, the physique health of the elderly can be improved through physical exercises. Second, taking part in physical exercises can help transfer the mind of the elderl
10、y and dispatch bad mood. In addition, finding a fixed sport for the elderly is like seeking a new career goal, and also can help transfer the psychological loss produced by retirement. 2.2 Problems in the Physical Exercises of the Elderly First, places for the physical exercises of the elderly are l
11、imited. Public activities places are originally limited, and therefore the independent places for the elderly can be even less. Second, special guidance is absent for the physical exercises of the elderly. Many old people are very blind in taking part in physical exercises and have no idea about sel
12、ecting the suitable ways to do exercises from their own physical characteristics. Third, the risks in the physical exercises cant be avoided. From the perspective of economy, the sports industry for the elderly is one of the most important parts of the whole sports industry. The sports industry of C
13、hina developed after the reform and opening-up policy was implemented. Therefore, 4compared with China, the countries in the western world were more advanced in the development of the sports industry beyond all doubts. Developing the sports industry for the elderly is beneficial not only to the deve
14、lopment of the sports projects for the elderly, but also to the progress of the sports undertakings for the elderly. Through the development of the sports industry, social employment opportunities and residents employment rates can be increased, and simultaneously the overall economy can be promoted
15、 better and more rapidly. In a few decades, the aging population in China has increased from less than 10% of the total population in the past to 40% of the total population at present. The demands of so many old people on sports market have not yet been fully satisfied, and also a mature market has
16、 not yet been formed in the sports industry for the elderly. For this reason, it is necessary to lay a stress on the role of demands in stimulating economy and consumption. 3. Analysis on the Feasibility of Developing the Sports Industry for the Elderly Along with the intensification of social aging
17、, the problems of the elderly have changed into the focus of the whole society. However, physical exercises and the development 5of the sports industry can play a positive role in solving the problems encountered by the elderly. 3.1 Supports of National Policies From the perspective of the state, th
18、e government always holds a supporting and encouraging attitude towards developing the sports industry for the elderly. The supports to developing the physical exercises and the sports industry for the elderly are proposed in the national fitness program issued by the central government. The sports
19、industry for the elderly is an emerging industry that is encouraged by the state to develop, and also complies with the scientific concept of development and the requirement of sustainable development. 3.2 Progress of Ideology Along with the progress of the society, the ideological conception of peo
20、ple has been greatly changed, and also the elderly pays more attention to the idea of “life comes from movement“ and hopes to harvest a healthy body through positive physical exercises for enjoying later years. For the children of the elderly, the filial piety ways are also changing. Just as a sayin
21、g goes, providing eating and drinking cannot do better than presenting health. Therefore, supporting the elderly to do healthy physical exercises has become a consensus 6among people, and the change of ideology has proven to be an ideological foundation for developing the sports industry for the eld
22、erly. 3.3 Enhancement of Economic Capability Economic capability can only stay at the social average level in general. However, compared with the past, the current economic capability has been increased, and also the pensions for enterprise retirees are continuously increased by the state, making pa
23、rt of the elderly able to afford the expense growth caused by the sports industry. Therefore, the enhancement of economic capability is an economic foundation for the development of the sports industry for the elderly. 4. Challenges in the Development of the Sports Industry for the Elderly 4.1 Late
24、Starting, Slow Development, and Lacking Effective Experience In China, the sports industry for the elderly started very late and also developed very slowly. Up to now, the development of the sports industry for the elderly has been attempted only in some economically developed areas. In many areas,
25、the development of the sports industry for the elderly is just like a blind person to cross a river by groping stones. 74.2 Industrial Development Limited by Nonstandard Management According to the unsound management mechanism and management standards in this aspect, there are no special and profess
26、ional institutions responsible for making scientific planning and management on the development of the sports industry for the elderly. It is difficult for an industry without effective supervision to obtain the complete trust from the public, and this plays an effect on the development of the sport
27、s industry for the elderly to a certain extent. 4.3 Difference between the Prices of the Sports Industry and the Economic Income of the Elderly The original purpose of the state for encouraging developing the sports industry for the elderly was to allow increasingly more people to enjoy the professi
28、onal services provided by the sports industry. However, the purpose of the operators of the sports industry is to make profits. For this reason, in the pricing of the industrial services, it is impossible to consider the benefits of all groups or most groups. Whether increasingly more old people can
29、 be promoted to afford the elderly sports industrial services is an important factor deciding whether the sports industry can attain a rapid 8development. 5. Industrial Development Hindered by the Shortage of Talented Personnel Talented personnel are the foundation for national prosperity and undert
30、aking development. Seen from the current situation, however, the sports industry for the elderly is suffering from the shortage of talented personnel. The shortage of the management personnel in the sports industry for the elderly directly gives rise to the low management level and poor service qual
31、ity of the enterprises in the sports industry for the elderly. 5.1 Governmental Departments Increase Supports and Strengthen Supervision The development of the sports industry for the elderly is one of the important parts of the construction of Chinese socialist harmonious society. Therefore, it is
32、necessary for governments to increase the supports for the development of the sports industry for the elderly, make explorations on new ways of strengthening industrial supervision, pay attention to issuing relevant policies and regulations, and also constantly improve the industrial supervision sys
33、tem for the purpose of promoting the sports industry for the elderly to own a good and fast development road. In the meantime, it is necessary for 9governments to increase the capital investments for the construction of infrastructure when making relevant policies. 5.2 Promoting the Development of t
34、he Industry through Allocating Resources with Market-oriented Way Under the condition of market economy, any industry is unlikely to attain a development by only relying on administrative instructions and unilateral government supports. On the contrary, it is necessary to give a full play to the fun
35、damental domination role of market under the condition of market economy, and take market demand as the guide for the implementation of flexible management and comprehensive development. In the early stages of the industry, industrial association can be established to make unified planning and guida
36、nce for the business activities of the industrial enterprises, and also various resources can be fully utilized for promoting the development of the industry. 5.3 Paying Attention to Team Training and Strictly Supervising Enterprise Management Talented personnel are the foundation for an enterprise
37、to acquire victory. Therefore, to realize the rapid development, the training of professional personnel has to be emphasized by the enterprises of the sports industry for the elderly. To 10enhance the applicability of the personnel, enterprises can establish cooperation and jointly implement educati
38、on with higher learning institutions, and also make every effort to training a great number of professional personnel teams knowing well not only enterprise management and also physical exercise law and medical/health knowledge for the elderly. As a result, a good reserve of talented personnel can b
39、e laid for the long-term development of the whole industry. 5.4 Making Policies and Regulations, and Standardizing the Industrial Development The development of the industry needs the state to make planning as a whole. With the purpose of promoting the sports industry for the elderly to develop rapi
40、dly, it is necessary for the state to play the macroeconomic control role. Through making relevant industrial policies and regulations, not only policy supports can be provided for the development of the industry, but also the industry can be reasonably standardized, thus ensuring the correctness of its development direction. For every industry, it is necessary to own administrative rules in policies, laws and regulations, and management. These established policies and standards actually play a decisive role in the management level and operation status of the
