1、1Opportunities and Challenges of the Ideological and Political Educational Work of Colleges and UniveAbstract. The rapid formation and development of the modern network environment has driven the extension and innovation of the ideological and political work networking in colleges and universities t
2、o be historically necessary. Strengthening the network ideological and political education work of colleges and universities is not only an inevitable trend of the development of the times， but also a new way for the innovation of the ideological and political education work of colleges and universi
3、ties. Therefore， it is necessary to make studies on new environments and new models of the ideological education of colleges and universities in the age of network. Key words： Network； Ideological and Political Education； Opportunities； Challenges Project Name： Study on the Ideological and Political
4、 Education of Colleges and Universities based on Internet Public Opinion Monitoring （No.2012GSZ02） 2The rapid formation and development of the modern network environment has driven the extension and innovation of the ideological and political work networking in colleges and universities to be histor
5、ically necessary. Compared with the traditional ideological and political education work， the ideological and political education work of colleges and universities in the condition of network features openness， interactivity， complexity， timeliness， etc 1. According to these features and laws， it is
6、 necessary for the ideological and political education workers in colleges and universities to integrate the forces of all aspects， carry out the in-depth studies on the ideological education of colleges and universities， and also continuously create new ways for the ideological and political educat
7、ion work of colleges and universities. 1.Influences of Network on Students in Colleges and Universities 1.1 Changes of Network to the Learning Habits of Students in Colleges and Universities The arrival of the information age makes the role of network very important in colleges and universities. In
8、the meantime， along with the co-establishment and sharing of 3campus network and social knowledge resources， the learning habits of students in colleges and universities have been greatly changed， and also the new digital learning way relying on computer and network is gradually generated. Along wit
9、h the construction of digital libraries and network journals， the reading habits of many students in colleges and universities are slowly changing. The fastness of network has promoted increasingly more students in colleges and universities to gradually change ideas and accept electronic learning wa
10、ys. The emergence of online classrooms and courses also makes the learning way （i.e. students were previously busy in taking notes at class） changed； teachers release their teaching materials and courseware online； students can directly store the lecture notes of teachers in computer for studying at
11、 any time. Thus， the limitations of the traditional learning way in time and space are broke. 1.2 Influences of Network on the Ideology of Students in Colleges and Universities Network is a three-dimensional planting form integrating texts， voices， and images. This new communication model naturally
12、makes a change to the thinking model of audiences. Students， who have been used to the information network mode 4of thinking， obtain a more profound understanding of the concepts of time and space and the universal relation among all things on earth. This will be good for them to observe and know th
13、ings from the perspective of development and change. The way of thinking of students in colleges and universities has been greatly changed by network. Through the Internet， a great amount of information has been known by students in colleges and universities， and also all aspects of the social life
14、are involved by them. Besides， a comfortable environment is provided by the students in colleges and universities to publicize their subjective consciousness. 1.3 The Development of Individual Personality of Students in Colleges and Universities Is Promoted by Network Technology The information such
15、 as moral requirements， code of conduct， concepts， and value standards that have been accepted in the society can be communicated and penetrated through the Internet to all aspects of life and study of students in colleges and universities， making the socialization of students in colleges and univer
16、sities greatly improved. Network， relying on its openness， equality， convenience， and cross-region features， allows students in 5colleges and universities to find a platform for expanding communication， making equal dialogues， expressing thoughts， releasing emotions， and speaking their bosom freely
17、2. This communication is very important for students in colleges and universities. Network， relying on the form of integrating pictures， texts， and sounds， has broken the restrictions in region， time， gender， and even cultural differences， promoting people to exchange information quickly and freely.
18、 This greatly helps students in colleges and universities know better the society， thus promoting them to face up with increasingly fierce social competitions and seek better personal development with a positive attitude. 2.Opportunities of the Ideological and Political Education of Colleges and Uni
19、versities 2.1 Opening up a New Base for the Ideological and Political Education of Colleges and Universities Network technology has been widely used in the field of the ideological and political education， making the contents and information of the ideological and political education overstep the ti
20、me and spatial limits and also communicated freely all over the world. Thus， the subjectivity of the objects of the 6ideological and political education is fully played. 2.2 Ideological and Political Educational Resources Are Expanded by Network In the network， correct， scientific and healthy ideolo
21、gical and political information can be timely and accurately communicated， and also a favorable public opinion environment for the ideological and political education can be created. Network features openness， and therefore it is constantly renewed at every moment. This makes the contents very rich
22、in the network. If network can be used for carrying out the ideological and political education， a great amount of beneficial ideological and political education information can be unceasingly acquired by us， and also fresh materials can be continuously provided for the ideological and political edu
23、cation. 2.3 Ideological and Political Educational Space Is Expanded by Network Through the Internet， the objects of the ideological and political education can timely know well the ideological trends and pulses of people， purposefully and comparatively choose and process network ideological informat
24、ion， recognize the 7social hotspots， difficulties， doubts， emphases and focuses， make rational judgment and explanation with every effort， and also take a variety of practical and feasible measures to solve problems 3. 2.4 Forms of Ideological and Political Education Are Enriched by Network Network
25、has made the forms of the ideological and political educational contents changed from two-dimension to three-dimension， from statics to dynamics， and from real space-time and virtual space-time. The digital education model and multiple educational methods have provided ideological and political educ
26、ators with increasingly more educational methods； the expressive forms such as images， animation and colors have made the methods of educators more visualized and modernized， have greatly attracted the attentions of the educated objects， and thus have enhanced the influencing power of the ideologica
27、l and political education. 3. Exploration on the Network Ideological and Political Education of Colleges and Universities 3.1 Creating New Educational Models and Changing Educational Methods 8In the age of network， it is necessary for the ideological and political workers to change the previous thin
28、king ways and educational concepts， and enhance the learning and understanding of network， for the purpose of improving their own ability to out the ideological and political work using the network. On the one hand， it is necessary for the ideological and political workers to combine the traditional
29、 educational methods with the modern media together with every effort. On the other hand， it is necessary to skillfully create， explore and apply the modern mass communication and artistic expressing means for conducting the ideological and political education in colleges and universities. 3.2 Stren
30、gthening Online Guidance and Establishing New Bases for the Network Ideological and Political Education It is necessary to improve the initiative of teachers in the online ideological and political work. Through campus networks， special subjects can be set up， and publicity atmosphere can be created
31、， aiming at increasing the traffic of the ideological and political content on the websites， expanding the coverage of the ideological and political education， and constructing the ideological and political educational websites with extreme attractiveness and 9characteristics. In playing the guiding
32、 role of the mainstream network， it is also necessary to strengthen guidance， concerns and supports for other websites， change the previous organizational form laying a stress only on playing physical carriers and the infusion model of the publicity system from top to bottom， and actively make full
33、use of network functions. Thus， network can be promoted to be a very important base for carrying on the socialist culture and a very carrier and method for the construction of the harmonious society. 3.3 Strengthening the Construction of the Ideological and Political Educational Team of Colleges and
34、 Universities in the Network Environment， and Providing Personnel Guarantees With the constant development of the Internet， the ideological and political education work of colleges and universities is constantly faced with new and more complex working environment and more difficult tasks， and also p
35、roposes higher requirements on the quality of the ideological and political education work teams. First， the network ideological and political education workers should possess keen information awareness. The nonlinear free communication of network information promotes the ideological and political p
36、roblems of students in colleges 10and universities to be dynamic and sudden. This requires the network ideological and political workers in colleges and universities to keep highly sensitive in face of mass information， and also timely capture the information that is possible to make the thoughts an
37、d behaviors of these students changed. Subsequently， the purpose and effectiveness of the ideological and political work can be clearly strengthened. Second， the network ideological and political education workers should own rich information knowledge. On the one hand， it is necessary for them to kn
38、ow well the characteristics of network information and master rich network cultural knowledge. On the other hand， it is necessary for them to know the related knowledge of information technology， understand the meanings and functions of information technology， and thus enhance the cultural foundatio
39、n used for making dialogue and exchange with students of colleges and universities online. Third， the network ideological and political education workers should possess good information morality. It is necessary for the network ideological and political education workers to always keep consistent with the goal of daily ideological and political work in information communication and
