1、1The Analysis of Entrepreneurship Education on the Role of Corporate Innovation and Strategic ManagemAbstract. Carry out entrepreneurship education in our colleges and universities, still has to face many practical problems, such as lack of entrepreneurial awareness for college students, lack of ent
2、repreneurial experience for teachers, lack the mechanism in schools leading the students start businesses, the unreasonable entrepreneurial curriculum and teaching materials lack, lack of proper social oriented mechanisms. The paper analyzed the business in the course of the program of activities, o
3、rganization and implementation of innovation to analyze the role of strategic management in the enterprise. Through the above content analysis we put forward the impact of entrepreneurship education and carry out entrepreneurship education take enterprise innovation and strategic management as goals
4、. Key words: entrepreneurship education; enterprise innovation; strategic management Introductions Enterprise innovation, although most commonly refers to the 2innovation of products and technologies, but in fact, enterprise innovation covers all aspects of the enterprise. In an industry, the innova
5、tion of enterprises decides on a leader or imitates followers. The enterprise innovation is also a process of entrepreneurs involved innovation goals and innovative program of activities to design, select and organize the implementation of a course of conduct; the ultimate goal is to achieve the mos
6、t cost-effective enterprise innovation. it aims to achieve a high degree of coordination and rational use of resources. decisions such as cattle production plans, marketing plans, updated equipment selection, new product pricing, financing and other issues is such a case. Management decisions do not
7、 directly decide the fate of the organization, but it is correct or not will largely affect the level of management efficiency, thereby affecting the degree of realization of the goals of the organization. Management innovation decision-making involved in the important innovation aspects of the scop
8、e of management decision-making. 1.The strategy of enterprise innovation The senior corporate decisions are often strategic decision-making. As mentioned above, an important innovation ultimately foot by high-level decision-making, innovation is of 3strategic significance. Strategic innovation decis
9、ion-making is often considered in the wider market, like many enterprises momentum tend to market positioning the world market in the wide open to consider, the world market to determine their great blindness turmoil, increased competition, there is greater complexity and risk. This strategic decisi
10、on brings a great deal of difficulty. However, if the enterprise innovation and decision-making as a background, enterprise innovation of local innovation, strategic innovation, and if the companies do not cyclical the planned innovation decision-making, it is difficult to create new core competenci
11、es, will make the market competitive in a passive situation, it will lose the power of the survival and development of the enterprises internal. 2.Strategic Management 2.1 The trends of strategic management From the point of view of the future development of enterprises, strategic performance plan a
12、nd from the point of view of the course of development in the past, the strategy for the performance as a Pattern. If you look at the industrial level, the strategic performance as a position, look at the enterprise level. Strategy is acted as a perspective. In addition, the strategy also manifested
13、 as a trick of the 4enterprises in the ploy. Strategic Management: refers to the decision-making and management of a business or organization in a certain period of global, long-term direction, objectives, tasks and policies, as well as the deployment of resources to make art. Including the specific
14、 objectives of the uncertainties, a series of judgments made on the basis of the environmental testing activities to develop strategies. Since the beginning of the 21st century, the turbulent business environment has shaken the faith of the corporate strategic planning. With the dramatic increase in
15、 environmental uncertainty, companies increasingly difficult to maintain a sustainable competitive advantage, while traditional strategic theory and powerless, the calls for rebellion traditional strategic theory rising. It is in this context, environmental uncertainty, the future unpredictable, sys
16、tem complexity and development of non-equilibrium-based “post-modern“ enterprise development strategy theory emerged. 2.2 The role of strategic management Strategic management make the growth and development of enterprises in a changing environment, and the management work to future environmental tr
17、ends as a decision-making basis for business managers who attach importance to the study of the 5operating environment, the right to determine the company the development direction select suitable business areas or product - market segments, thus better able to grasp the opportunities provided by th
18、e external environment, and enhance the adaptability of the business activities of the external environment, and thus to achieve the best combination of the two. Strategic management not only remain, but the implementation of the strategy as part of its management on the strategic analysis and strat
19、egy formulation, which makes corporate strategy in the day-to-day production and business activities, the strategy according to changes in the environment continue to evaluate and modify corporate strategy has been continuously improved strategic management continuous improvement. This iterative pro
20、cess make more prominent role in guiding the strategy in the management practice. 2.3 strategic management and start business Environment - strategy - performance research paradigm is taken in the field of strategic management, more and more scholars. Strategic management is the management of change
21、 and change management, and its core environmental changes and organizational adaptation problems. Strategic managers are to change seekers, he must not only adapt to change, but also to 6convey such a message to the other members of the organization, change is inevitable. Corporate strategic change
22、, and associated organizational change, strategic innovation has been a hot issue for the Western strategic management research areas, especially in demand rapidly changing the complex modern competitive game market environment. Strategic management study also showed a trend of cross-blending with o
23、ther related disciplines, such as population ecology. Research School theory further theoretical integration of a variety of new thinking in the era of knowledge economy, the new hot spot. 2.4 Strategic management mode With the deepening of the economic changes in the environment and research, strat
24、egic management model has undergone profound changes. From the industry competitive analysis, strategic conflict, resources school perspective to the dynamic capabilities theory, evolutionary theory, and the theory of chaotic structure, strategic management research focus shifted to a more dynamic c
25、hange model from the a static industrial model and efficient market, and the adaptive problem up. The organizational structure of the most simplified organizational structure for rapid response to change, experimental improvisation. Organization at this time is to 7establish some kind of rhythm, int
26、ernal changes to become the standard operating procedures. Changes in the strategic management model emphasize the dynamic nature of the organization, and stress that all organizations should be entrepreneurial, namely, with strategic entrepreneurship to guide the growth and development of the enter
27、prise. 3.The importance of entrepreneurial enterprises develop strategic management In todays ultra-competitive environment, entrepreneurial enterprise, regardless of size, if not a strategic perspective to think and act, it will be very fragile. We often see a lot of entrepreneurs ambition to creat
28、e their own full industry, but not developed a clear and viable strategy to distinguish competitors off; leading enterprises will soon be closed down. Many entrepreneurs believe that there is no need for new ventures to develop strategies; strategic large enterprises need to seriously think about. T
29、hey constantly try in practice mode of operation, trying to find suitable ways of doing business through this way. The innovation is a core strategic entrepreneurship, in addition to new products, new processes, new technology, new capabilities, innovation, and the most important thing is thinking,
30、innovation and cultural innovation. 8Rich strategic entrepreneurship, the competitive strategic choice decision variable - creed of the senior management team, the value of the structure and management philosophy and general business are very different. They dare to face the uncertainty of the inves
31、tment decision-making and strategic action, and breadth of product innovation and the frequency increase and continue to develop leading-edge technology, the courage to protect those who are a threat to the enterprise model innovation, enable enterprises to turn to more efficient enterprises mode. 4
32、.The problems should be paid attention in strategic management of entrepreneurial enterprises 4.1 cultivateCorporate team building The team is the formal groups of individuals collaborate in order to achieve a certain goal. The team spirit is the willingness and style of the team members collaborate
33、 for the interests and goals of the team dedicated. Like-minded on the basis of the complementary roles of the team members, as long as the corporate strategic decision is reasonable and scientific staff morale can improve labor productivity. Entrepreneurial SMEs in which the process of the implemen
34、tation of the strategy to foster team spirit, personal growth into the teams long-term development of professionalism among staff, 9collaboration, communication, and lay a solid foundation for the realization of the strategic objectives. Strategic management is a thoughtful, innovative management, t
35、o rely on the guidance of the scientific and theoretical knowledge and methods. Entrepreneurial SMEs as one of the nations wealth creators are indispensable in the new force in national economic construction. 4.2 grasp market and analyze competitors After looking to target customers, students must a
36、lso be a clear understanding of competitors, including its core competitiveness and management advantages. First, the university student entrepreneurs need to analyze the existing market competitors offer similar products or services business is a new venture is the most direct and most important co
37、mpetitors. Second, students start also to analyze trade barriers and potential intruders. The addition of the new enterprise will lead to a decline in market prices, reduced profits. Analysis of potential intruders help entrepreneurs to predict the long-term trend of profits, consider more intense c
38、ompetition in the future, how timely cost recovery, and occupied a place in the market. Finally, the university student entrepreneurs also need to analyze alternatives vendors. 10Alternatives have similar functionality, with the product to meet similar needs. therefore, the alternatives also pose a
39、threat to the product itself and the competition between the alternatives also a university student entrepreneurs need careful consideration. 5. Corporate innovation and strategic management inspire entrepreneurship education 5.1 students establish the self-awareness before entrepreneur- ial strateg
40、y On the eve of Venture, the most critical is the development of effective strategies; the most critical is self-awareness for establishing entrepreneurial strategies. Self-analysis, strategic solid foundation, even if the leadership relationship is unknown, a failure of leadership, it can still sur
41、vive. Strategy to form a correct idea, a university student entrepreneurs need to strengthen the three aspects of self-awareness, in order to identify strategic premise. College students should be a clear description of the entrepreneurial goals, personal goals of the university student entrepreneurs and future business goals are inextricably linked. The target for the enterprise, the university students must clear their
