1、These Views Are Not Necessarily,Those of the U.S. Federal Trade Commission(or of any individual commissioner)本文仅代表作者个人观点不代表联邦贸易委员会或任何委员的观点,A Critical Look,At Critical Loss对临界损失分析的一个审视,Three Goals of this Talk本次讨论的三个目标,CLA Defined. How it is Used (and at times misused) 定义临界损失分析：如何使用（有时误用）CLA: Special
2、 Cases临界损失分析：特殊情况CLA and Competitive Effects 临界损失分析和竞争效应,What Critical Loss Is临界损失分析是什么？,It is an effort to answer the following question: “Would a price increase of X percent be profitable?” 临界损失分析试图回答以下问题：“将价格提高X%是否有利可图？”,MC,P0,P1,Added 增加的利润,Lost 损失的利润,The Pain vs. The Gain提价的得与失,Price, Cost价格，成本
3、,Quantity产量,Two Effects from Raising Price提价带来的两种效应,a. Lower from losing salesa. 由于销量损失而失去的利润b. Greater on sales at higher prices b. 由于提价而增加的利润Enter CLA进入临界损失分析If losses are a SSNIP 临界损失分析：提价幅度一个SSNIPCLA: Price Discrimination is Feasible临界损失分析：价格歧视是可行的CLA: Demand or MC Change Greatly as Output Changes临界损失分析：需求或者边际成本随着产出的变动而大幅变动,
