1、CITY CAFE,AnnMomoStella Yolanda,Outline,IntroductionSlogan4P (Product/ Place/ Price/ Promotion)SWOT AnalysisReferences,Introduction,Unsuccessful coffee service in 1986Restarting in 2004High quality coffee machines Andes coffee beans,Introduction,Cultivation and vogueLogoEnvironmentVivid and independ
2、ent brand,Slogan,城市 就是我的咖啡館Enjoy your time Enjoy your city 在CITY CAF濃純香氣中，發現城市最美麗的心情Informative advertising,4P-Product / Price,4P-Product / Price,4P-Place,3351 7-ELEVEn chains,4P-Promotion,SWOT Analysis,Strength Not expensive Easy getting Well-knownWeakness Taiwan only Monotony of product Lack of pr
3、ofessional knowledge of cafe,SWOT Analysis,Strength Not expensive Easy getting Weakness Taiwan only Options of type on coffee Lack professional knowledge of coffee,SWOT Analysis,Opportunities Expand to global Provide the variety of ice coffee or tea buy coffee with own cookies, cake and bread for the whole set of offer Threats Increased competition,Reference,http:/.tw/http:/blog.7-.tw/diary.asp?blogid=126http:/ 消費超商咖啡戰 萊爾富特價出擊,
