12-1i t s good and good for youChapter TwelveMarketing Channels:Delivering Customer Value12-2Marketing Channels:Delivering Customer ValueSupply Chains and the Value Delivery NetworkThe Nature and Importance of Marketing ChannelsChannel Behavior and OrganizationChannel Design DecisionsChannel Management DecisionsMarketing Logistics and Supply Chain ManagementTopic Outline12-3Supply Chains and the Value Delivery NetworkUpstream partners include raw material suppliers,components,parts,information,
