1、Business English application analysis in the trade era 1. Business English Overview of the trade era . 3 1.1 Business English connotation brief . 3 1.2 Brief description of the characteristics of Business English . 3 2. Business English in international trade . 3 2.1 Business English use to promote
2、international trade carried out . 3 2.2 Business English use to promote international trade and access to information . 4 2.3 Business English is a means of enterprise survival and development as well as innovation . 4 3. Way to enhance the use of Business English in the international trade business
3、 . 6 3.1 Enhance business spoken English skills . 6 3.2 Increase the amount of reading, and master the knowledge of international trade . 6 3.3 Improving their pragmatic attitude and Attention to cultural differences . 6 4. Conclusion . 7 Works Cited . 8 Business English application analysis in the
4、trade era Abstract: With the development of the world economy, international trade has been greatly developed especially in the urban areas. In all walks of life, there has been an increasing demand for people good at both English and proficient in the business trade. With the deepening of Chinas fo
5、reign trade system reform, enterprises possessing import and export qualifications also increase. All these expansions will make the bridging role of Business English more important. To improve the business English proficiency, the basic skills of Business English listening and writing should be str
6、engthened. Meanwhile it also needs to be supported by a solid knowledge of international trade, and to develop cross-cultural communication awareness in the business settings. Key words: Business English; International trade; Cross-cultural awareness 贸易经济发展过程中商务英语应用分析 摘要 :随着世界经济的发展，城市中的国际贸易得到了极大发展。在
7、社会各阶层，特别是在城市的外国公司中，越来越多的人都擅长英语的运用，并且满足了商业贸易的需求。随着的国际贸易的不断深化，中国的国际贸易系统改革的同时，进口和出口业务也 在继续扩大，持有进出口经营资格的企业也在继续增加 ;从事外贸的企业数量增加，使得商业英语发挥着越来越重要的桥梁作用。 为了提高商务英语能力，掌握商务英语的听、写是很有必要的，但它也需要具备坚实的国际贸易知识，并掌握商业环境所含有的文化意识。 关键词 ：商务英语 国际贸易 应用 Business English application analysis in the trade era 1. Business English Ov
8、erview of the trade era 1.1 Business English connotation brief Business English is the language used in business activities, and it is mainly English, there have been some new meanings in business with the development of the times, which is mainly reflected in the fact that Business English has brok
9、en the traditional limitations of Trade English, it also covered the application of English in the external activities of the people of our country in various fields, at all levels. The connotation and extension of modern business English has been extended.1 1.2 Brief description of the characterist
10、ics of Business English There is a certain distinction between Business English and everyday English, it is very professional, and it has its own unique knowledge background and business communicative competence. Based on essential English grammar and vocabulary, it also has unique a common feature
11、of the language and unique linguistic phenomenon. Characteristics of Business English mainly lie in specialization, being colloquial and highly targeted in the final analysis; the practicality is the typical characteristic of Business English.2 2. Business English in international trade 2.1 Business
12、 English use to promote international trade carried out With the rapid development of international trade, Business English in trade era develops quickly, many countries no longer take closed-door policy, many countries recognize that the economy is unlikely to develop in a self-enclosed economy, an
13、d a lot of success in international trade cannot be done without the role of Business English, so Business English is a very critical factor in the success of international trade. In the process of international trade, the parties need to understand not only the economic background of the countries
14、involved in the cooperation projects signed or acceded to international treaties. Before or in the process of customary international 1 Fariz Huseynov, Bonnie K. Klamm. Tax avoidance, tax management and corporate social responsibility .Journal of Corporate Finance, Volume 18, Issue 4, September 2012
15、, Pages 804-827 2 Md. Humayun Kabir.Corporate social responsibility by Swaziland hotel industry Procedia - Social and Behavioral Sciences, Volume 25, 2011, Pages 73-79 cooperation, the parties should have the appropriate knowledge reserves on the cooperation process specification and other economic
16、affairs. Business English in the process of international trade cannot be replaced. 2.2 Business English use to promote international trade and access to information There exists a certain distinction between international trade and domestic trade, mainly in the fact that the international trade nee
17、ds to be carried down in a different language and cultural background. At the same time, it requires Business English talents, who play an irreplaceable role throughout the course of trade. Business English is not only to promote the globalization of trade, keeps out of the restrictions of time and
18、space in the process, but also saves costs and speeds up the launching of trade. Meanwhile in view of the use of Business English in a variety of information platforms, it promotes the growth of foreign trade and improves the work efficiency. Business English builds bridges for communication in trad
19、e both sides, transfers accurate and specific information from each side. With the development of international trade, many companies are no longer limited to domestic enterprises, they will gain valuable information with the help of Business English, thus they have opportunities for cooperation wit
20、h other related businesses, it reflects not only the importance of Business English, but also the great need for business English in the development of international trade.3 2.3 Business English is a means of enterprise survival and development as well as innovation The development of the world econ
21、omy promotes international trade developed greatly. Many companies or individuals are looking for a variety of development opportunities, many foreign companies are optimistic about Chinas economic development, increase investment and trade amount in China. All walks of life, particularly urban fore
22、ign companies have increasing demand for people of both good at English and proficient in the business trade. In this period many enterprises in China also have been developed greatly. The trade between foreign enterprises is urgently needed, which requires Business English talent to play an importa
23、nt role in the meantime. And Chinas foreign trade system reform are constantly deepening, the import and export business continues to expand. The import and export companies are constantly increased with the increase in number of enterprises engaged in foreign 3 Matthew Walker, Milena M. Parent.Towa
24、rd an integrated framework of corporate social responsibility, responsiveness, and citizenship in sport Sport Management Review, Volume 13, Issue 3, August 2010, Pages 198-213 trade, and the results will make the role as a bridge of Business English increasingly important. In future, the worlds glob
25、al integrated will reduce the distance between us , the language is bridge to make it. The requirements to business talents of the international economic as well as the analysis of the current situation and forecast show that trade activities feature in future international economic are with followi
26、ng characteristics: international multi-level, multi-target, multi-way communication is more active than before. Different economic, trade, political, and cultural background of the contacts is unprecedented, it is increasingly clearly understood that the purpose of the exchange is not to conquer, b
27、ut reciprocity; information is very important as the protagonist in the international economic and trade activities, language as a carrier of information exchange plays an important part, the role of English is just as the lingua franca of the world around, and its role is huge. The network trade is
28、 still developing, English can account for the vast majority of all network resources, which is not difficult to see an important role in the survival and development of Business English in the enterprise. Innovative of business English is divided into the following two： （ 1） Innovation of survival
29、skills. With the increase in international trade and foreign companies in China, more and more Chinese people are engaged in international trade or working for foreign companies, but they basically are faced with an unavoidable problem. It is how to occupy a place in the enterprise or foreign trade
30、work, this is very important for each foreign company staff, and language differences are undoubtedly the biggest obstacle. In addition to the well-known living English, Academic English, Business English is the most important communication tool in modern foreign companies. To grasp the culture of t
31、he foreign company, and learn more about their customs and culture of the country at the same time, we can better integrate into this collective group. （ 2） The innovation of enterprise propaganda means. In the Trade Times Business English is also reflected in the publicity of enterprises, which req
32、uires innovation of Business English. A good corporate outreach for enterprises is to establish a good image and to lay the groundwork for the development of the market. Many businesses use the English advertising, to spread information to the world. English advertising as an application of the lang
33、uage, it has its own unique language style and features. The English wording in advertising is beautiful, unique, syntax succinct rich connotation, resigned changing, intriguing. Business English ads must comply with the customs of the host countries. Otherwise it will encounter unexpected results.
34、3. Way to enhance the use of Business English in the international trade business 3.1 Enhance business spoken English skills Nowadays the traditional business English can no longer meet contemporary needs. Business activities put forward higher requirements for English talents. English education in
35、this new century combines with a professional or a discipline and aims at cultivating talents. Business English requires that related personnel have the basic skills of the spoken English. This is a tool to communicate with other people. The Business English application innovation needs that after r
36、elevant talents posse the availability of basic skills, they can use accurate appropriate and fluent spoken English to look for opportunities and enhance the business spoken English. At the same time, it is necessary to have some basic skills, such as meetings and reports, to send and receive e-mail
37、 and writing, business contacts, meet with customers, business travel preparations. 3.2 Increase the amount of reading, and master the knowledge of international trade Innovation of Business English application requires relevant talent with some basic skills, which mainly include Business English re
38、ading. It is not only an extension of English basic reading, but also the process of the business knowledge acquisition. In the Business English reading process, many of the business terms are different from the traditional daily English, which requires business talent to read more articles related
39、to expanding the business knowledge under the premise of good use of Business English, Such as Business Weekly, Financial magazines, trade balance reports, and business theory books.4 Business English innovation requires the combination of business knowledge and English, it is a concrete manifestati
40、on of the use in international trade. Business English talent should possess the relevant knowledge of international trade, manifested by the English, so as to innovate Business English application better. 3.3 Improving their pragmatic attitude and Attention to cultural differences People engaged in
41、 international trade activists generally have a higher level of cultural accomplishment. Timely hold public relations activities, Take Business 4 Dongmin Kong. Does corporate social responsibility matter in the food industry? Evidence from a nature experiment in China Food Policy, Volume 37, Issue 3
42、, June 2012, Pages 323-334 English Esperanto as a channel to strengthen the links and exchanges with foreign. Undoubtedly, it will make the parties increase the endless charm. Such as Chinas Vice Premier, Wu Yi, when she served as Minister of Foreign Trade and Economic Cooperation, her English level
43、 added to her fame. Acquiring a certain amount of knowledge of business English can sometimes get a multiplier effect. No matter what work it is, it is necessary to have a pragmatic attitude. In innovation of Business English application, the need for a pragmatic approach is important as well. Engli
44、sh as a communication tool must serve the business and provide relevant help for the smooth conduct of the trade in the Business Times.“ Proceeding from reality and seeking truth from facts “is a basic principle of international trade, its basic requirement is pragmatic. 5In international trade, it
45、is more necessary to focus on the pragmatic, to comply with trade rules, legal principles, to carry out the integrity of trade. With the rapid development of trade, diversified trade ideas are generated, which need more Business English talent to take effective and flexible processing trade practice
46、s and ways to resolve trade problems. That is concrete manifestation of being pragmatic. Each country has its own unique culture. With the increasing international trade, we must pay attention to matters related to conduct trade. Cultural differences is often an important factor to prevent the appli
47、cation innovation of business English, many business people to communicate effectively in English with English-speaking foreigners, but ignoring cultural differences of various countries. Excellent business English he might have, communication ability would be restricted for reason of culture. Language and culture are inseparable, trade and culture is also inextricably linked, it is impossible to trade without underst
