1、1Research on the Training Strategy of Cultural and Creative Industries Talents of UniversitiesAbstract. The universities have inherent advantages in resources in personnel training in the cultural and creative industries. However， the existing professional training modes to the traditional disciplin
2、es of Chinese universities classified as centers of cultural and creative industries are still insufficient to meet the special needs of human resources. This research orientation， curriculum design， faculty three aspects of Chinese culture and creative industries Talents analyze the problems to con
3、structivism as the basic concept to industry needs as a basic guide， made to promote the universitys cultural and creative industries. By re-integration of the Universities and educational resources， it will build a diversified faculty， build a multi-level training system， cultivating a variety of c
4、ultural and creative industries faculty， and other ways to improve practical teaching mode to complete. Keywords： Higher Education， Cultural and Creative Industries， Personnel Training 21. Introduction Cultural and creative industries in enhancing the overall competitiveness， promote industrial upgr
5、ading and transformation of the huge economic development role in many cities and regions regarded as the development of cultural and creative industries transformation of economic development， an important strategic initiatives to accelerate economic restructuring， and achieved certain results. How
6、ever， the development of cultural and creative industries in China started also shortly awareness of the industry is not comprehensive， detailed， in-depth， there are still large differences in the understanding， especially among sectors and regions to coordinate and promote the development of the en
7、vironment also not ideal. Bottleneck in Chinas cultural and creative industries development of cultural and creative talent is extreme lack of doctors. China has 1.3 billion people， 800 million of human resources， but in the cultural and creative industries but there are too few staff total， more th
8、an the elite， structural imbalances and other issues. Not only the total lack of， and the quality is not high， the personnel structure is irrational. Education and training large quantities of cultural and creative talent is the future 3development of the creative industries to obtain a large premis
9、e structural problems reflected in： a lack of high-end talent， leading to a lack of cultural and creative originality of the product， there is a strong cultural and creative talents to work and independence dispersed， difficult to monitor the process of cultural and creative work， the lack of cultur
10、al and creative industries with suitable management personnel. And has extensive knowledge of the social and cultural sciences， but also has a high level of technology and operational ability of the compound of the lack of talent， but also the outstanding issues. 2. The Chinese university personnel
11、training status of cultural and creative industries Innovation is the soul of higher education. As intelligence-intensive universities， talent concentrated， strong intellectual research library and cultivate innovative talents， its mission and responsibilities. The innovation and creativity are the
12、most important characteristics of the creative economy， which makes the college provide powerful intellectual support to become the forefront to become the cradle of cultural and creative industries personnel training. However， compared with other countries， innovative and creative education in Chin
13、a universities mostly in its 4infancy， the concept of culture and education retains traces of the planned economy， the lack of teachers engaged in the cultural and creative talent cultivation， which makes nurtured talent supply， it is difficult to meet the creative needs of economic development， res
14、ulting in lack of professional cultural and creative talent. 2.1 Subject location There are many colleges and universities across the country opened cultural and creative professionals. But for the professional faculties vested， the university practice varies. Be classified as Shandong University， S
15、chool of History and Culture， Communication University of China School of Management， it classified the media， and the Central University of Finance and will be included in Journalism and Media Institute， Shanghai Theatre Academy classified Creative Arts. It is worth noting that some of the cultural
16、 industry management professional schools also divided into different professional direction and distinctive. For example， Communication University of China Cultural Industry Management opened in directions producer management and cultural brokers， efforts to train managers and film culture brokers，
17、 Shandong University， then opened the exhibition， performing arts 5management direction. 2.2 Curriculum Cultural and creative professional students generally reflect the university opened a lot of programs， but not enough proficient. Students on the one hand， the cultural and creative professional d
18、isciplines to learn many lessons， mainly because of the cultural industry as a discipline later raised， we have been constantly explore areas it covers， making the boundary more clearly. As a discipline it is necessary to be raised. Because the cultural industry is to be able to manage his or her ow
19、n cultural industry has an overall description of the subject. Cultural and creative aspects of the Curriculum should drive gradually standardized， and the creation of special courses on the preponderance of the school， pre-course is the cultural industry as a whole has an understanding of the macro
20、， and then re-focused to a point on the in-depth study. On the other hand， the cultural industry management personnel must be versatile talents， and we must first understand the art， to know how to manage the second and third to know how modern digital technology. Cultural and creative professionals
21、 should try and business management， government administration combined. Whether the 6investment and financing business， or art investment company， whether general cultural enterprises， or broadcasting companies， we must first learn is how to manage the enterprise. In the core of enterprise manageme
22、nt， while students should be proficient in a particular industry， such as new media， publishing， etc.， so that they can become an expert in this business inside. Therefore， how to deal with in the curriculum “many“ and “fine“ relationship has been difficult to balance professional and cultural indus
23、tries management issues. 2.3 Teachers Since the creation of the cultural and creative professional time is not long， so this did not form the cultural industry management professional background and have knowledge of the structure of the system of teachers. Unlike traditional professional， cultural
24、industry management professional very practical， teaching economics and management requires a combination of knowledge， but not every professional teacher can have. In addition， many teachers focus on academic， ignoring the practical courses. The cultural industry is the integration of various disci
25、plines， so teachers need to have some accumulation as well as its own 7theoretical integration， which is no doubt the teacher made high demands. 3. The principle of university culture and creative industries to build personnel training strategy study 3.1 The educational theory of constructivism as t
26、he basic concept Educational theory of constructivism is made up of the body to promote the development and motivation of the students on the basis of its core is “student-centered“ to encourage students to experience the original basis for flexible mastery of the knowledge， highlighting the learnin
27、g by active discovery of new knowledge and explore in order to fully enhance students ability to learn. Constructivist educational theory advocates to get through cooperative learning new things more comprehensive understanding of not only the ability to exercise a co-learners， skills， and enable le
28、arners to form a knowledge of the truth of convergence. In the cultural and creative industries with special needs for human resources， rightly applied educational theory of constructivism in higher education research to be able to provide a strong theoretical basis for personnel training college cu
29、ltural and creative 8industries. 3.2 The basic needs of the community-oriented industries Given the special nature of cultural and creative industries demand for talent， their professional personnel training objectives should be different from the ordinary professional training objectives. It not on
30、ly trained personnel has the expertise， and should be able to operate on-site technical guidance and management. Training objectives should be based on cultural and creative industries mainly applied， taking into account the coexistence of applications and research. Therefore， the professional setti
31、ng their own conditions to school-based， market-oriented， with the times， to ensure that industrial development can be sustained for delivery of high-quality talent. 4. The cultural and creative industries strategy 4.1 To create a diverse faculty Now teachers on how to solve the problem of insuffici
32、ent， in addition to the usual often said to strengthen teacher education and learning， but also take complementary resources that make up how to use the external conditions of internal defects. For example， you may not be inside the school teacher research business model， but you can invite outside
33、experts 9recommended the teacher to make up for your deficiencies. This nicely complement the existing deficiencies school teacher， combines the advantages of internal and external resources to cultivate talents. At the same time can also be incorporated into school education entrepreneurs “think ta
34、nk“ to Harvard University to hire experienced entrepreneurs into the classroom， for example， many entrepreneurs are now actively involved in the cultural and creative industries in personnel training， they and pure academics in which experts from different angles， and thus be able to offer some comb
35、ination of market and relatively practical problems. As a result， teachers can not only improve the existing situation， more important is to broaden students ideas and vision， to understand the real needs of todays industry， which will be the inevitable trend of future development of the cultural in
36、dustry management education. As can be seen， diverse faculty is more conducive to the development of cultural industry management professional. Because each teacher if you can present a very penetrating deep expertise to teach the students， then the students in the process of contacting different ba
37、ckgrounds and disciplines of knowledge in itself will have an automatic integration， in 10order to find their own position， but these are not one teacher can teach， you need a lot of teachers from different backgrounds together to complete. 4.2 To build a multi-level training system Should encourage
38、 market-oriented culture and arts colleges， to develop openness， diversity and creative education and training. The formation of academic education and non-academic education， professional education and universal education， job training and job learning both， secondary， vocational， undergraduate， gr
39、aduate of both the cultural and creative multi-level personnel education and training system. Institutions should also strengthen cooperation with cultural institutions， the establishment of theoretical research， creative work， and talent training base. 4.3 Improve the effective practice of teaching
40、 model Universities should design and adopt effective practice teaching model based on the relevant industry professionals to run their own features and characteristics. For example， for art and design students， an effective practical teaching mode is the “studio.“ Studio is a professional discipline-based research by renowned experts， professors at the core， composed of academic research direction team of teachers， with
