1、1Study on The College Students SelfemploymentAbstract. The College students self-employment is a kind of new approach and new form to obtain employment.But the low rate of success is the chief problem which puzzled the college students. Here is the analysis about The college students self-employment
2、 acitivities， include the advantage analysis and opportunity analysis，the weakness analysis and threat analysis. At last， give some advices to college students who want to start Self-employment. Key words： Colloge students； Self-employment； Weakness； Opportunity；Advantage；Advices 1. Introduction In
3、recent years， Many people lose their jobs because of the recent financial crisis. I read many stories about people with high salary who suddenly found themselves out of work and found it difficult to get new jobs. For them， self-employment could be the only way to go because the job market isnt as g
4、ood as it was. The competition has become more and more fierce in Human Resources Market， and employment has become the most 2troubled problem because of the “Enlarge Action“ among many colleges and universities. Confronted with such pressure， some college students turned to continuing their study，
5、and some of others attend the Civil Service Exam.But the recruitment quantity of postgraduate and civil servant is limited.In addition， many undergraduates found that they have not more superiority than others who were lower academicians.This situation is likely to continue for a period of time and
6、will not change in a short term. That being said， the freedom and security is still worth it. With the world and the job market becoming more unpredictable， having your destiny in your own hand seems to be the best alternative.Therefore， more and more students are inclined to do poineering work inde
7、pendently and take it as an important way of obtaining employment. However， it is very dangerous to do pioneering work without intellectual analysis. 2. The situation about the college students self-employment 2.1 The situation Students Entrepreneurship is the Students apply their own knowledge and
8、skills，and independently establish various forms of company or enterprise. 3But according to the current situation， theres few successful cases， Many related investigations show that the success rate is very low. This is related to the fresh Students capability， which is far from satisfaction.Howeve
9、r， that doesnt indicate that college Students can not venture. Its advisable that they start to venture in the area where they are familiar with. Moreover， starts from the minor matter so as to accumulate capital and precious experience. Students can form a partnership， or become the shareholder.In
10、that way they can participate in the start-ups. Thats true especially when the small and medium enterprises are in the growing phase. From a long-term point of view， its necesssary to have highly-educated personnel involved in business. it also provides conditions for college Students to participate
11、 in entrepreneurship. 2.2 Analysis for the survey （1）More and more college students went to choose starting their own business According to a survey， the numbers of students who went to choose starting their own business are more and more， As shown in Figure1. （2）self-employed motivation distributio
12、n 4The university Students think that the startup ideal is the most important entrepreneurial motivation （42 percent） ， rather than not finding the job.While during their university life， the summer internships and part-time job can help a lot with entrepreneure.The college and government provide en
13、trepreneurial training and consulting can simulate the universitys entrepreneurial activity.They can hold such as entrepreneurship competition， etc. So universities can strengthen the cultivation of students autonomous pioneering consciousness and related entrepreneur contest activity. As shown in F
14、igure2. （3）self-employed capital source distribution Results showed that the college Students who come from “private entrepreneurs“， “enterprise managers“ and “individual and industrial and commercial “ family bear the highest startup ratio. University Studentss venture is influnced greatly by their
15、 family entrepreneurs cultural. Moreover， 82% of the venture capital depend on their parents， friends and personal savings .The capital source which comes from commercial venture investment and government funded is almost none. So， those Students who bear entrepreneurial ambition but family economic
16、 conditions is not so good will not easily realize their 5entrepreneurial dream.Accordingly，there is a need for the government to help with the start-up capital economic difficulties of entrepreneurs. As shown in Figure3. In addition.The university Students entrepreneurs think that the top three ris
17、k for failure is lack of fund ， market promotion difficulties and lack of enterprise management experience. So， its suggested that the government needs to help them reduce entrepreneurial failure risk in the operation fund， marketing and enterprise management. 3. The analysis about Self-employment 3
18、.1 The Advantage （1）The income source wont depend on one party If the student works for a company， his boss could fire him and eliminate his income source. Then he will not feel comfortable giving the control of his entire income to someone else. Being self-employed means that nobody can fire you. （
19、2） The income wont drop to zero if something bad happened If the student got fired from his work， his income practically dropped to zero. Those who are self-employed wont experience that. Sure， you might lose clients， but its unlikely that you lost all of your clients at once. If 6something bad happ
20、ened， it wouldnt be drastic. Instead of having your income dropped to zero， it would drop gradually and therefore give you time to work on something else. （3）You can cut work-related expenses Since the student work on his own， he have more control over the way his work. This often translates to savi
21、ng on work-related expenses such as transportation costs. （4）Your have more control over your time In most cases，if the students self-employed ，he can arrange his own work time. This flexibility means that it will be easier for the students to allocate time for other things in his life. （5） The rewa
22、rd is more proportional to your effort When the students are in a corporate environment， providing twice as much value doesnt necessarily mean getting twice as much reward. But when you work on your own， that can happen more easily. You contact with the market directly so any extra value you provide
23、 is more likely to be rewarded. 3.2 The opportunity Firstly， the college Students choose self-employment not because of necessity but because of opportunity. They find that self-employment gives them more freedom and flexibility， not 7to mention the potentially big financial reward they could get.Fr
24、om starting self-employment can make college students become more and more convince.I ofen hear stories about college Students through the path of self-employment and get success. Secondly，the Internet opens new opportunities.The Internet allows the college student to deliver his value directly to t
25、hose who need it without any middleman. In addition， the Internet helps the college student aggregate potential demand. Lets say the college student have a specific skill that only one in a million people need. Without the Internet， it will be difficult to find even one client in your local area. Bu
26、t thanks to the Internet， the college student now have access to over 6000 potential clients. It means that the college student ability to make a living from that specific skill increases exponentially. Thirdly， in my opinion. Self-employment can give the college student more security. The college s
27、tudents are less likely to suddenly fall into a deep financial trouble because of lost income. 3.3 The Weakness Of course， there are also negative aspects of self-employment. First of all， its not easy to start a self-employment career. It could be difficult to get consistent 8income in the beginnin
28、g because of the difficulty to find clients. You might also need to work harder than when you work for a company since you are now on your own. There are three main reasons. One of the main reasons is that they have not developed a keen awareness of creating things by themselves， such as starting th
29、eir own business. Due to the test-oriented educational system in China， families and schools do not focus on developing students qualities of risking and facing difficulties. Just like what Li Jiajun said， “Risk always co-exists with opportunities. Opportunities are fair to everyone. It depends on w
30、hether you dare to take risk or not“. They want to be immune to the frustration and failure when start their own business for they lack of self-confidence and afraid of risking. Unaware of their potential abilities， most college Students might think that starting own business is not fit them but tho
31、se who dont fear failure. So they just want to lead a common life. Secondly， college Students are short of social experience. Though the students grasped certain knowledge from books， they are short of necessary abilities of practice and experience of business management ultimately. In addition， due
32、 to college 9Students lack of marketing， they are under qualified for the role of manager. College Students stay in the College campus for long time， which makes them lack of understanding of society， market development and enterprise operation. Besides， they are hard to find an enterprise job or in
33、ternship to accumulate the related management and marketing experience. There are few chances to receive professional guidance so that they cant gain necessary business knowledge. Especially， all young college students are followed “from school to school“ development path，they are ingenuous and lack
34、 of social experience. But the competitors that they faced were not the people of the same age， on the contrary， they are veterans in commerce. So， undergraduates are more likely to be deceived and defeated in the relentless competition . Thirdly， college Students will be under the pressure from par
35、ents if they start own business. Because of their constraints of conservative ideas， the parents hope college students to find a real job； dont want them to start their own business. If college Students choose to star their own business， they will not only lose parents trust， but can even make the f
36、amily to be not harmonious. Its difficult for them to handle the problems which they will face in the absence 10of material and spiritual support from their parents. According to one survey， forty percent of college Students believe that “capital is the biggest difficulty“. Indeed， without funding，
37、any good originality will hard to transform into real productive forces. For the sake of considering their parents feelings and making the family harmonious， most of the college Students give up their idea of starting their own business. So many students blindly followed the upsurge. Many choices of
38、 entrepreneurship are not based on the good self-localization， but repeated others among the pionnering work upsurge. Finally， they became depressed and frustrated when confronted with a heap of difficulties，and then they gave up. For another， the lack of the spirit of bearing hardships and the awar
39、eness of work hard and perseveringly had became their disadvantages. At present， the majority of college students are only one child in their family. The good family environment and the spoiled from their parents made most students were empty of rough experience. However， in poineering process， many successful people have experienced the “eat steamed bread， drink cold water“ difficulties before they success. So it is difficult to attain success without work hard and perseveringly .
