1、Building industry opens up new world of entrepreneurial struggle to build a three provinces of regional central cities-in the Communist x counties the six plenary session members and comrades: today, I was commissioned by the County party Committee Standing Committee, reports to the General Assembly
2、. Consideration of all members and alternates, and comrades attending advice. A, and this year yilai of work recalled this year yilai, in municipal of right led Xia, County solidarity led County people, to science development views for guide, to good activities for mainline, according to “a city fou
3、r modernizations three more“ of development thought, concentrated poly force, work hard, political, and economic, and culture, and social and party of construction are made has new progress, County rendering out wind fresh are, and career prosperity, and social settled, and people mind into of good
4、situation. (A) facilitating the construction of the project. Firmly establish the “scratch project is economic, grasping development project is to hold“ philosophy, to extraordinary efforts to promoting the construction of key projects. Plot 108 key projects for the year, with a total investment of
5、29.3 billion yuan, iron plate, Josh stone cement waste heat power generation and 13 projects completed, worship of 1.2 million tons of pellets, Hua Yu 80,000 sets of grandparent chicken farming, 47 projects under construction, completed investment of 3.95 billion yuan, annual plan of 69.3%. The firs
6、t half of the Countys gross domestic product is expected to reached 8.5 billion yuan, and total revenue of 943 million Yuan. (B) structural adjustment achieved remarkable results. Actively transforming the pattern of economic development, industrial ecology, and agricultural modernization and indust
7、rialization of services. High x-County Tin iron circular economy demonstration area, and further expand economic development zone Jing Dian recycle economy ecology industry Park, Park, circular economy and rapid economic development. Focus more on the dialectical relationship between development and
8、 environmental protection, energy saving and emission reduction projects play an important role. Vigorously developing agriculture, ecological agriculture, agriculture, modern agricultural clearing along the River Promenade begins to take shape. Key tourism projects is going well, WA Palace area was
9、 named “top ten most influential cultural relics in Hebei province landscape“. Develop new services, and services with new developments. (C) urban-rural integration process. Promoting “three-year difference“ campaign, battle of two large demolition completed 32 days of 530,000 square meters, exceede
10、d the annual Task 7 months in advance. General big building jiangjun road, bridge and highway bridges, the green heart of the city and other urban construction projects, and focus on building new countryside and new housing model villages, urban and rural areas improve. Highway opened to traffic, Li
11、u Zhang, Qing LAN high-speed x-County section completed by the end of August. Urban and ruraldevelopment work steadily in the pilot counties, to build peace neighborhood offices approved, “change“, urban and rural communities (Center), immigrant communities, pilot projects such as integrated managem
12、ent of urban and rural sanitation in order. (D) maintain social harmony and stability. In the case of tight financial situation, continue to increase the input of people, happy people battle. Urban central heating and upgrade rural power grids, rural reconstruction of shabby housing ten major projec
13、ts being delivered, has been overfulfilled ahead. Strengthening of social programs, college entrance examination to record heights; new rural insurance coverage rate of the citys first, launched in new rural cooperative medical clinic co-ordination; . Perfect Park catering, accommodation, education,
14、 recreation and other tertiary industries supporting, improving socialization service level, for industries, businesses and create a good environment for development. 3, flexible investment, enhance the industry. Construction of industrial parks, just set up a platform for the development of only at
15、tract more projects into the district, to form agglomeration advantages. A innovation project. To be purposeful, targeted investment, will have a basis of the Countys industrial packaged bundles, overall publicity and promotion. Initiative going, please come in and carry out all-round, multi-level a
16、nd wide-range of investment activities. The Township industrial projects, in principle, to put to the West industrial parks. What town project, is that the output value of the Township. Second, we must grasp the standards selected items. Full account of extend the industry chain and the integration
17、of factors of production, not only efforts to introduce a number of scientific and technological content and high added value, growth and strong driving force of large projects and large enterprises, but also on domestic-funded enterprises and in accordance with the direction of industrial developme
18、nt of small and medium projects, project man, small project overwhelming. Meet the area of the Countys new industrial projects and city back into rural enterprises, in principle, all stationed in industrial parks. Meanwhile, strict control of excess capacity and high energy consumption, high emissio
19、n enterprises to enter. Thirdly, increased incentives on the project. Investment of the whole society, the Township and County units go out and draft project. To establish investment incentives for successful introduction of significant project gives awards to units and individuals, the introduction
20、 of tax for the implementation of the project, to introduce organization into rewards. 4, preferential policies, and security industries. In terms of project examination and approval, by area Administrative Committee in conjunction with the development, planning, land, industry and commerce, quality
21、 control and other departments, “one-stop reception, one-stop service“, the simplified procedures, the time limit originally. In the management of EIA in accordance with the企业文化课程总复习内容（参考答案）（半开卷考试）二、理论运用题范围：1、企业文化理论的核心是什么？（例：分析说明其在实际中是如何具体运用的）P32答：企业文化理论的核心是以人为中心，尊重人，信任人，把人放在企业管理的主体地位上，强调文化认同和群体意识的作
22、用，反对单纯的强调管理，注重在吸取传统文化界精华和先进管理思想的基础上，为企业建立明确的价值体系和行为规范，以此实现企业目标和个人目标的有机结合，实现企业内部物质、精神、制度的最佳结合动态平衡。 （例如，公司（企业）通过环境布局布置、形成和执行制度、开展系列活动等都是具体的运用，其中必然反映企业文化理论的核心内容。 ）2、企业文化体系包括哪些内容？各部分内容所处的地位是什么？P35-36企业文化体系包括四部分内容：（1） 企业整体价值观念。它是指企业的基本信仰、追求和经营管理的基本理念。主要解决办企业是为了什么？企业追求什么样的目标？企业倡导什么、反对什么？企业的经营指导思想是什么？（2） 企
23、业精神。它是企业规范化和信念化了的意识的表现，反映企业经营管理中积极的主导意识，它与企业整体价值观念是紧密相连的。（3） 企业伦理道德规范。它是调整企业人与人之间关系的行为规范的总和。它以公众舆论、规章制度等形式表现出来，并对规范员工的个体行为，协调全体职工的行动，保证个人目标同企业目标的一致性起着教育、引导和制约的作用。（4） 企业风貌与形象。是企业从事生产经营活动和管理活动所表现出来的外部行为特征、视觉特征以及企业风格、风气、传统、习惯等，表现为企业在社会上的知名度、美誉度、忠诚度的大小和企业内部精神面貌的好坏。取决于企业整体价值观念和企业伦理道德规范。企业文化构成体系的四个部分在企业文化
24、整体中所处的地位分别是：企业风貌与形象处于企业文化结构的表层，它体现了企业文化的整体风格与品位，也以一种特有的氛围对组织成员起着影响、感染、教化和引导作用；企业伦理道德规范处于企业文化结构的中层，它直接把深层文化转化成一种成文或不成文的规则，对组织成员的言行起着引导和制约作用；企业整体价值观念和企业精神处于企业文化结构的深层，它是企业文化的核心，决定着整个企业文化的方向、本质、层次。6、企业文化的冲突与企业文化的选择二者之间的关系。P105-110（例如，请结合“国美并购永乐“材料，分析说明企业文化与企业的冲突表现）答：企业文化冲突指企业文化发展过程中不同特质文化在相互接触、交流时所产生的撞击
25、、对抗和竞争。企业文化冲突产生的原因主要是：由不同类型、不同模式、不同行业、不同区域、不同历史阶段的企业文化的不同特质所构成的基本价值观之间的过分悬殊造成的。企业文化冲突的表现形式：1、企业主文化与亚文化的冲突。关于企业文化内部正统与异端、新与旧之间的冲突与对立，大致有几种情况：（1）企业主文化已变成病态文化，它或者是由于以往企业的主要领导者的固执己见、刚愎自用，或者是由于企业文化环境系统发生变化所造成的；（2）企业主文化已达到健全的、优秀的、高度成熟状态，不过这种文化已经经过了企业文化成长的几个阶段，正在慢慢地失去文化上的优势；（3）企业主文化已经演变成为过时的、陈旧的、衰败的文化，企业亚文
26、化在企业陷入严重危机的情况下仍旧没有适当的机会击败企业主文化，因为企业整个大权仍旧掌握在旧有企业文化信奉者的手中。2、群体文化与个体文化的冲突。主要冲突情况有：（1）外来的文化个体在尚未熟悉企业文化、尚未被企业文化共同体认同时的文化冲突；Building industry opens up new world of entrepreneurial struggle to build a three provinces of regional central cities-in the Communist x counties the six plenary session members an
27、d comrades: today, I was commissioned by the County party Committee Standing Committee, reports to the General Assembly. Consideration of all members and alternates, and comrades attending advice. A, and this year yilai of work recalled this year yilai, in municipal of right led Xia, County solidari
28、ty led County people, to science development views for guide, to good activities for mainline, according to “a city four modernizations three more“ of development thought, concentrated poly force, work hard, political, and economic, and culture, and social and party of construction are made has new
29、progress, County rendering out wind fresh are, and career prosperity, and social settled, and people mind into of good situation. (A) facilitating the construction of the project. Firmly establish the “scratch project is economic, grasping development project is to hold“ philosophy, to extraordinary
30、 efforts to promoting the construction of key projects. Plot 108 key projects for the year, with a total investment of 29.3 billion yuan, iron plate, Josh stone cement waste heat power generation and 13 projects completed, worship of 1.2 million tons of pellets, Hua Yu 80,000 sets of grandparent chi
31、cken farming, 47 projects under construction, completed investment of 3.95 billion yuan, annual plan of 69.3%. The first half of the Countys gross domestic product is expected to reached 8.5 billion yuan, and total revenue of 943 million Yuan. (B) structural adjustment achieved remarkable results. A
32、ctively transforming the pattern of economic development, industrial ecology, and agricultural modernization and industrialization of services. High x-County Tin iron circular economy demonstration area, and further expand economic development zone Jing Dian recycle economy ecology industry Park, Pa
33、rk, circular economy and rapid economic development. Focus more on the dialectical relationship between development and environmental protection, energy saving and emission reduction projects play an important role. Vigorously developing agriculture, ecological agriculture, agriculture, modern agric
34、ultural clearing along the River Promenade begins to take shape. Key tourism projects is going well, WA Palace area was named “top ten most influential cultural relics in Hebei province landscape“. Develop new services, and services with new developments. (C) urban-rural integration process. Promoti
35、ng “three-year difference“ campaign, battle of two large demolition completed 32 days of 530,000 square meters, exceeded the annual Task 7 months in advance. General big building jiangjun road, bridge and highway bridges, the green heart of the city and other urban construction projects, and focus o
36、n building new countryside and new housing model villages, urban and rural areas improve. Highway opened to traffic, Liu Zhang, Qing LAN high-speed x-County section completed by the end of August. Urban and ruraldevelopment work steadily in the pilot counties, to build peace neighborhood offices app
37、roved, “change“, urban and rural communities (Center), immigrant communities, pilot projects such as integrated management of urban and rural sanitation in order. (D) maintain social harmony and stability. In the case of tight financial situation, continue to increase the input of people, happy peop
38、le battle. Urban central heating and upgrade rural power grids, rural reconstruction of shabby housing ten major projects being delivered, has been overfulfilled ahead. Strengthening of social programs, college entrance examination to record heights; new rural insurance coverage rate of the citys fi
39、rst, launched in new rural cooperative medical clinic co-ordination; . Perfect Park catering, accommodation, education, recreation and other tertiary industries supporting, improving socialization service level, for industries, businesses and create a good environment for development. 3, flexible in
40、vestment, enhance the industry. Construction of industrial parks, just set up a platform for the development of only attract more projects into the district, to form agglomeration advantages. A innovation project. To be purposeful, targeted investment, will have a basis of the Countys industrial pac
41、kaged bundles, overall publicity and promotion. Initiative going, please come in and carry out all-round, multi-level and wide-range of investment activities. The Township industrial projects, in principle, to put to the West industrial parks. What town project, is that the output value of the Towns
42、hip. Second, we must grasp the standards selected items. Full account of extend the industry chain and the integration of factors of production, not only efforts to introduce a number of scientific and technological content and high added value, growth and strong driving force of large projects and
43、large enterprises, but also on domestic-funded enterprises and in accordance with the direction of industrial development of small and medium projects, project man, small project overwhelming. Meet the area of the Countys new industrial projects and city back into rural enterprises, in principle, al
44、l stationed in industrial parks. Meanwhile, strict control of excess capacity and high energy consumption, high emission enterprises to enter. Thirdly, increased incentives on the project. Investment of the whole society, the Township and County units go out and draft project. To establish investmen
45、t incentives for successful introduction of significant project gives awards to units and individuals, the introduction of tax for the implementation of the project, to introduce organization into rewards. 4, preferential policies, and security industries. In terms of project examination and approva
46、l, by area Administrative Committee in conjunction with the development, planning, land, industry and commerce, quality control and other departments, “one-stop reception, one-stop service“, the simplified procedures, the time limit originally. In the management of EIA in accordance with the2（2）在同一个
47、企业文化共同体中，由于利益要求造成的企业个体文化与群体文化的冲突；（3）在同一个企业文化共同体中，由于观念、认识原因造成的企业个体文化与群体文化的冲突；（4）企业群体文化落后、保守、陈旧、过时，从而使企业群体文化已远远不能适应活跃的、先进的企业个体文化的需要；（5）企业个体文化完全基于个人意愿、偏好，无视企业全体利益、企业他人利益，从而形成与企业群体文化的对立与冲突；（6）企业个体因对企业群体代表或企业群体象征的不满、反感，引发了对企业群体文化的反感和不满，从而导致企业个体文化与群体文化的冲突。企业文化选择是指企业文化运动的客观功能，它总是对同质文化中的历史成份和现实成份进行筛选，有选择地积累
48、和储存适合企业发展需要的部分，摒弃不适合企业发展需要的部分。企业文化选择的客观标准是：企业基本价值观。企业文化选择过程的实质就是企业文化的冲突过程。企业文化选择与企业创新：企业创新与企业文化有着十分密切的关系。必须从一切是否有利于企业创新的角度考虑企业文化的选择。（2006 年国美收购家乐引起市场家电零售行业的波澜，企业文化的冲突选择将直接影响合并后是否能取得预期的效益。1. 企业文化与亚文化的的冲突。国美收购家乐涉及文化整合，而文化整合是一个过程。2. 群众文化和个体文化的冲突，不同企业变化背景的有着不同的团队精神。虽然企业并购必须注重组织系统、运行程序、操作步骤及未来的发展战略、品牌建设等
49、诸多内容，但“人与事”之间关系，并非按既定目标就可轻易解决。认同和抵触是企业发展的关键问题。认同是企业发展的基础，抵触是企业发展的大忌。3. 企业文化精神的互补，企业并购最大的障碍是“文化和人“的品牌企业文化既有相同处，也有不同处，各有优势和劣势。因此，在此过程中要将两企业文化冲突和抗阻减少到最低限度，并逐步形成合并后文化的认同感。使企业在统一的价值观指导下形成有机整体，从而提高企业和职工的效益，最终达到双赢。4. 企业合并后新的经营模式将推动企业文化的整合和发展。经营风格上可逐步实现差异化；品牌战略上可逐步实现多元化；营销战略上可逐步实现个性化。经营模式的变化既是企业文化整合的结果，也是推动企业文化发展的必要条件。 ）7、日本、美国和欧洲国家企业文化的特征分别是什么？P165-166，172-173，176-177答：日本企业文化的特征1、强调经营理念的重要性。日本企业一向非常重视经营理念，强调通过优良的产品、周到的服务来服务社会，从而赢得社会的好评，以延续组织的生命。日本企业特别强调追求经济效益和报效国家的双重价值目标，这一点是它区别与西方企业的根本之处。2、重视团队精神的发挥。日本企业的团队精神是非常著名的，并且也是有实质性内容的。它以终身雇佣制、年功序列工资制、企业组织工会制度为保障基础的。这三项制度就好像三条无形的绳索，把员工们捆绑在一
